Google recently reported that its incredibly popular online video site, YouTube, was streaming 4 billion videos each day. This 25 percent increase over the past eight months can be attributed to Google’s focus on developing versions of the site for smartphones and televisions, as well as strides to offer more professional-grade content. Reuters.com reported on this substantial streaming activity.
Google’s acquisition of YouTube was regarded as a major opportunity to generate revenue sources beyond its Internet search advertising business. The search engine purchased the video site for $1.65 billion in 2006. Today, Google’s business running “display” ads, which are often featured beside YouTube videos, generates $5 billion in revenue on an annualized run rate basis.
YouTube’s explosive growth can be somewhat attributed to Google’s recent improvements to the site to improve the user experience. Some of these updates have included redesigning the site to better showcase specialized channels organized around specific categories of content, along with Google’s plans for 100 original video programming deals with global media partners.
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Read more at Reuters.
Written by Michael Del Gigante