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  • The Year of the Mocal Traveler - Get The E-book!
  • A Marketer’s Guide to Native Advertising
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    MDG Advertising

    A Full Service Advertising Agency in Florida and New York

    Are we obsessed? We have to be. The rules of advertising, design and marketing keep changing, and we like it that way. As a creative advertising firm, we have always embraced the new and unexpected, and our clients have been richly rewarded. Einstein once said that imagination is more important than knowledge. We think it's a combination of the two. Between your firsthand knowledge of your customer and competition, and our obsession with creativity, branding strategies, interactive Web solutions, creative media executions, and quantifiable results, there's nothing we can't accomplish. Together.

    Recent News and Work


    MDG Advertising Celebrates 15 Years in Business

    MDG Advertising Celebrates 15 Years in Business

    “The key to our longevity has been our ability to evolve” – Michael Del Gigante Boca Raton, Fla. – December 3, 2014 – MDG Advertising, with offices in Boca Raton and New York, today announced a major milestone. This year marks the agency’s 15th year in business. MDG Advertising was founded in 1999 by Michael Del Gigante, who currently serves as the agency’s president and creative director. Under his direction, MDG has evolved from a four-person advertising and design firm into a fully integrated marketing agency, currently employing 44 people. The agency—now the 5th largest in South Florida—attributes its growth to exceptional creative strategies, outstanding client service, and results-oriented executions. Perhaps even more important, MDG has not only been quick to embrace new technologies such as digital and social media, but has focused on how these channels will benefit its clients. READ MORE

    New E-book, The Year of the Mocal Traveler, Provides Invaluable Insight into an Important Travel Marketing Trend

    New E-book, The Year of the Mocal Traveler, Provides Invaluable Insight into an Important Travel Marketing Trend

    If you haven’t heard of mocal yet, you soon will. This latest digital technology trend has quickly turned into a formidable force for anyone involved in the travel industry. The Year of the Mocal Traveler, a complimentary new e-book from MDG Advertising, explains that mobile devices now account for 20% of all travel sales, and that 40% of all stories shared on Facebook are travel-related. Fuse these two statistics together and you get mocal. Simply put, mocal is what happens when people access social media through their mobile devices. More than just a buzzword, mocal is exerting a major influence on a growing number of travel-related purchases. In this informative new e-book, MDG details why treating these two trends as a single marketing force can have a major impact on ROI. Readers will gain valuable tips and strategies for using mocal to increase bookings, build brand awareness, manage their online reputations, and more. READ MORE

    The Shift to Native Advertising in Marketing [Infographic]

    The Shift to Native Advertising in Marketing [Infographic]

    It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others. A new infographic from MDG Advertising explains this new phenomenon and reveals some impressive statistics about native advertising. READ MORE

    MDG Advertising Wins 77 ADDY® Awards, Including Best of Show and Best of Advertising Self-Promotion

    MDG Advertising Wins 77 ADDY® Awards, Including Best of Show and Best of Advertising Self-Promotion

    MDG takes home more awards than any other agency for fourth consecutive year. BOCA RATON, Fla., March 12, 2013 /PRNewswire/ -- MDG Advertising took the spotlight at the recent 2013 American Advertising Federation of Greater Fort Lauderdale ADDY® Awards. MDG won the prestigious Best of Show award and the Best of Advertising Self-Promotion award, along with 23 gold ADDYs and 52 silvers, earning more awards than any other agency for the fourth consecutive year. READ MORE

    MDG Blog


    Unwrap These Bad Ads from Holidays Past

    Ho, Ho, Uh-Oh! Unwrap These Bad Ads from Holidays Past

    The holidays are meant for making happy, wholesome memories. But sometimes the spirit of the season gets us carried away and the goodness takes a tacky turn. This has occasionally occurred throughout the history of advertising where holiday festivity has been used too liberally. When seasonal symbols are used to sell cigarettes, alcohol, tomahawks, and... READ MORE

    Five Mobile Email Trends [Infographic]

    Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    During the holidays, brands spend more time and money trying to get shoppers to spend more time money on their brands. One of their favorite tactics this time of year is mobile email marketing. In fact, mobile email completely wrapped up the 2013 holiday season, gaining a share of more than 50% of total email... READ MORE

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    Watch YouTube’s “Turn Down for 2014”

    Tune in to “Turn Down for 2014” to see YouTube’s annual assemblage of video clips and quips that made a major impression on viewers this year. YouTube went into its vault of viral and virtual videos to find the top-viewed and trending videos and ads of 2014. Then, they compiled them into a six-minute mash-up... READ MORE