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  • A Marketer’s Guide to Native Advertising
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    MDG Advertising A Full Service Advertising Agency in Boca Raton, FL and New York, NY

    Are we obsessed? We have to be. The rules of advertising, design and marketing keep changing, and we like it that way. As a creative advertising firm, we have always embraced the new and unexpected, and our clients have been richly rewarded. Einstein once said that imagination is more important than knowledge. We think it's a combination of the two. Between your firsthand knowledge of your customer and competition, and our obsession with creativity, branding strategies, interactive Web solutions, creative media executions, and quantifiable results, there's nothing we can't accomplish. Together.

    Recent News and Work


    MDG Advertising Celebrates 15 Years in Business

    MDG Advertising Celebrates 15 Years in Business

    “The key to our longevity has been our ability to evolve” – Michael Del Gigante Boca Raton, Fla. – December 3, 2014 – MDG Advertising, with offices in Boca Raton and New York, today announced a major milestone. This year marks the agency’s 15th year in business. MDG Advertising was founded in 1999 by Michael Del Gigante, who currently serves as the agency’s president and creative director. Under his direction, MDG has evolved from a four-person advertising and design firm into a fully integrated marketing agency, currently employing 44 people. The agency—now the 5th largest in South Florida—attributes its growth to exceptional creative strategies, outstanding client service, and results-oriented executions. Perhaps even more important, MDG has not only been quick to embrace new technologies such as digital and social media, but has focused on how these channels will benefit its clients. READ MORE

    New E-book: “A Marketer's Guide to Native Advertising”

    New E-book: “A Marketer's Guide to Native Advertising”

    In our complimentary new e-book, A Marketer's Guide to Native Advertising, MDG Advertising explains how to master the art of this rapidly emerging and highly effective ad form. MDG takes readers through a step-by-step approach to getting native advertising right. From identifying the various types of native ads and the best uses for each, to offering tips on native ad placement, to measuring the results, this informative e-book covers all the bases. READ MORE

    New E-book, The Year of the Mocal Traveler, Provides Invaluable Insight into an Important Travel Marketing Trend

    New E-book, The Year of the Mocal Traveler, Provides Invaluable Insight into an Important Travel Marketing Trend

    If you haven’t heard of mocal yet, you soon will. This latest digital technology trend has quickly turned into a formidable force for anyone involved in the travel industry. Simply put, mocal is what happens when people access social media through their mobile devices. More than just a buzzword, mocal is exerting a major influence on a growing number of travel-related purchases. In this informative new e-book, MDG details why treating these two trends as a single marketing force can have a major impact on ROI. Readers will gain valuable tips and strategies for using mocal to increase bookings, build brand awareness, manage their online reputations, and more. READ MORE

    MDG Advertising Wins 77 ADDY® Awards, Including Best of Show and Best of Advertising Self-Promotion

    MDG Advertising Wins 77 ADDY® Awards, Including Best of Show and Best of Advertising Self-Promotion

    MDG takes home more awards than any other agency for fourth consecutive year. BOCA RATON, Fla., March 12, 2013 /PRNewswire/ -- MDG Advertising took the spotlight at the recent 2013 American Advertising Federation of Greater Fort Lauderdale ADDY® Awards. MDG won the prestigious Best of Show award and the Best of Advertising Self-Promotion award, along with 23 gold ADDYs and 52 silvers, earning more awards than any other agency for the fourth consecutive year. READ MORE

    MDG Blog


    Why Travel Marketing Must Extend Social Media to Its Digital Ventures

    Why Travel Brands Must Expand Their Social Media Marketing

    Today, travelers make digital sites their first destination when seeking their next trip. In fact, more than one-third of travelers plan their trips through online travel agents, while 83% use the Internet while on vacation, and 48% post their vacation photos to Facebook as soon as they get back home. These were just a few... READ MORE

    advertising and Marketing blog

    MDG Advertising Celebrates Its 2000th Blog Post

    MDG Advertising is thrilled to share this big news with all of you who helped us reach this milestone. Our blog is more than a source of stories. It’s a valuable virtual connection. It connects you to the latest in marketing and lets our agency connect to a community that shares our passion for advertising.... READ MORE

    Usage Stats for 5 Top Social Media Networks 2015

    Usage Trends for 5 Top Social Media Networks

    Facebook remains the social media network with the biggest user base and most engaged members, according recent U.S. data from the Pew Research Center. Overall, 71% of Internet users in the United States are on Facebook, a proportion that has stayed the same since August 2013, according to the report. Google+ READ MORE