MDG Advertising

A Full Service Advertising Agency in Florida and New York

Are we obsessed? We have to be. The rules of advertising, design and marketing keep changing, and we like it that way. As a creative advertising firm, we have always embraced the new and unexpected, and our clients have been richly rewarded. Einstein once said that imagination is more important than knowledge. We think it's a combination of the two. Between your firsthand knowledge of your customer and competition, and our obsession with creativity, branding strategies, interactive Web solutions, creative media executions, and quantifiable results, there's nothing we can't accomplish. Together.

Recent News and Work

MDG Advertising Enjoys Sweeping Success at 2012 American Advertising Federation’s Greater Fort Lauderdale ADDY® Awards

MDG takes home 59 ADDY awards, including Best of Broadcast. Boca Raton, Fla. — March 13, 2012 — The America Advertising Federation of Greater Fort Lauderdale and Palm Beach honored MDG Advertising with 59 awards at the 2012 ADDY® Awards, held Friday, March 2. The Greater Fort Lauderdale ADDY Awards is the first tier of a three-tiered national advertising competition that is the world’s largest, attracting nearly 60,000 entries annually. The prestigious event honors creative excellence in print, broadcast, and interactive media. “We congratulate our clients for empowering us to provide not only effective, but award-winning work,” said Michael Del Gigante, MDG’s president and creative director. “And we’re honored that our talented team has been recognized once again by the advertising industry and our peers.” Winning more awards than any other entrant, MDG received Best of Broadcast for its TooJay’s television campaign, along with 18 gold and 40 silver awards READ MORE

A Marketer’s Guide to Pinterest [Video]

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic. The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. READ MORE

The ROI of Social Media [Video]

Social media has captured the attention and awe of the marketing world with the promise of increased customer engagement and lower marketing costs. Yet behind the buzz lies the question of how to measure its success. MDG Advertising created an eye-opening video featuring the facts, factors, methods and metrics that marketers need to know to understand the real return of social media READ MORE

MDG Advertising Named As One Of South Florida's Top Advertising Agencies for 2010

MDG Advertising has been ranked eighth largest ad agency in South Florida on the South Florida Business Journal’s list of Top 25 Advertising Agencies for 2010, which ranks agencies by gross billings. MDG has maintained its eighth-position ranking from last year, and today our focus is on 360-degree integration and its power to leverage every component of a campaign to maximize communication opportunities and minimize cost. READ MORE

MDG Blog

Facebook and Google Must Adapt as Users Embrace ‘Unsocial’ Networks [Social Media]

While some continue to question the motivation behind Facebook’s recent acquisition of Instagram, the reason is suddenly becoming clearer as consumers increasingly move toward more private, smaller social media networks in an effort to protect their privacy and maintain greater control over their personal information. As a result, the major social networks will need to... READ MORE

Google Outlines Three Online Advertising Trends

Online advertising is constantly evolving as new trends and hot topics steer both the marketers and the markets in exciting directions. Google recently defined the three latest trends affecting online advertising and DirectMarketingNews.com reported on the digital details. 1. Brand Investment in Digital Media – “More than at any point in the last decade of... READ MORE

The Top Three Hotel Marketing Myths and the Truth Behind Them

For years, the Web has been a popular way for hospitality marketers to promote their hotels, yet the ever-changing online arena means that it’s essential to continually evaluate and evolve the tactics being taken. The explosion of mobile access and social media has resulted in major changes to the ways that people research and reserve... READ MORE