That certainly seems to be the case with a seemingly small addition Google made recently to its city-related search results. If you run a query for a term such as “Miami, FL” you’ll notice that Google’s Knowledge Graph—the box of immediately available information presented alongside results—now includes a line like this: “Hotels: 3-star averaging $220, 5-star averaging $620. View hotels.”
Advertising and Marketing Blog
Traditional news has been going digital in recent years in order to reach younger audiences with news in new ways. This has led cable news network MSNBC to develop two new programs that will first air on Facebook before hitting the airwaves. These programs will be two daily videos, with a morning edition for breaking news and an evening version for shocking events. Variety.com just shared the scoop on the social media story.
“If we’re serious about reaching younger audiences where they are, we have to create content in the formats that work for the platforms where they live,” said MSNBC president, Phil Griffin.
Healthcare marketing is changing at such a rapid rate that many tried-and-true methods no longer lead to results. While brands boasting about their benefits may have worked well in the past, today’s consumers are much more concerned with what their peers think of a brand. That’s why they search for healthcare opinions and options on social media channels. To help brands see the value of this supportive social media setting, HospitalImpact.com offered advice on getting social with their healthcare marketing.
Healthcare marketing has gone in a digital direction, especially for the discovery phase, as consumers search for solutions. Today, consumers are going online to seek answers, advice, and assistance on all kinds of health matters. Some start their searches on Google, while others turn to trusted blog writers, find facts on medical websites, or establish online forums.
Today, travelers visit online review sites to help them decide which places to visit. They trust the reviews of others and let these comments affect their choices. Guests choose to post reviews, so travel brands have no control over their volume or viewpoints. And these online reviews can play a major role in a brand’s search rankings on TripAdvisor and other travel sites. The higher the number of online reviews, the higher a brand appears in search rankings when travelers search for destinations. So if a brand wants to reach more travelers, they need to reach out to more reviewers by responding to their comments. To learn how to get more guest reviews and encourage prior visitors to become brand ambassadors, HospitalityTrends.com discovered these three ways to welcome more praise.
1. Stay Consistent – Every visit makes an impression, so impress every visitor by treating them well every time. Consistency is hard to find, especially in hospitality, since brands often either concentrate on catering to frequent guests or focus on first-time visitors. But your staff must be committed to providing superior service at every moment for every guest. Remember, the quality of your staff determines the quality of the stay. So if your staff strives to satisfy every guest at every moment, your hotel will win them over for many happy returns.
Samsung is known for being in touch with technology, so when the company’s latest ad featured a touching display of compassion, it touched on the growing trend of companies using human emotions to sell their products. This poignant spot from Samsung revealed how a simple act of human kindness can leave a greater impression on audiences than slick spots for complex gadgets. Buzzfeed.com posted the ad to show how even brands more accustomed to impressing than expressing can stir up emotions in their TV advertising to stir up sales.
In the ad, an entire Turkish town learned sign language to help their hearing-impaired neighbor feel more comfortable in their community. This gesture was a total surprise to the neighbor as it was gradually revealed to him throughout an average day.
If you’re looking for leads, look to SlideShare. It’s a social media marketing tool for sharing powerful presentations to help you market your business. The tool was created by LinkedIn, the leading professional social media network. If anyone knows about lead generation, it’s a leader like LinkedIn. By blending the visual value of SlideShare with enormous reach of that social media network, your brand is a displayed on a global stage and exposed to millions of contacts. It’s a mighty marketing partnership that presents a world of potential through the power of presentations. To see how this lead generation tool can generate business for you, SocialMediaExaminer.com presented its leading benefits.
Collect Contact Facts for Later Contact
Follow-up is the key to conversion and SlideShare tracks the people who downloaded your presentations to allow you to follow up. The tool collects the contact data of the leads who watched your video and then emails you this information so you can contact them personally. It helps you build your marketing database with very little effort.
Political advertising has always been just the ticket for reaching voters. But while TV advertising has claimed the majority of political spending for decades, the rise of online advertising has added a new medium to the ballot and now digital marketing contends for political spend. Yet online advertising has been slow to catch on with candidates who still believe that broadcast is best. The New York Times took a look at the issues keeping online advertising down in the polls.
What Online Advertising Brings to the Race
For all of the power and popularity of TV advertising, it is still an expensive effort, especially in major markets. But producing a polished online ad can be done at a much lower cost. Politicians need to be savvy with spending, so online advertising is an alternative for cost-conscious candidates.
Just like fruits and vegetables, content is best when it’s fresh and in season. Del Monte seems to agree, especially after their content marketing campaign this past Thanksgiving achieved consumer interaction rates that were 220% above the industry standard. They savored this success by cooking up an entire content marketing strategy around the traditional green bean casserole. While it’s rare for consumer product goods brands to run content marketing campaigns, the green bean casserole is practically synonymous with Thanksgiving and Del Monte wanted their brand to gain that same perception. MediaPost.com explained their recipe for results.
Ingredients of Interest
Around Thanksgiving, consumers are focused on the food they are going serve and share around the holiday table. Del Monte appealed to this interest by creating content to help consumers prepare a stress-free, flavorful Thanksgiving meal. The campaign ran from November 3 through December 2 to coincide with the Thanksgiving season.
Google recently announced two significant changes to its search algorithm, both to take place on April 21, 2015. The first involves prominently featuring content from indexed apps in search results for signed-in users who have the apps installed. The second, more far-reaching change will put greater emphasis on a site’s mobile friendliness in determining how well it ranks in search results conducted on mobile devices. According to Google, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
For those who have already optimized their websites for mobile, this will be good news as it gives them an advantage over those who have not. Conversely, those who’ve delayed making their sites more mobile friendly will likely lose page views.