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Coca-Cola Brings Back Surge Due to Social Media Demand


Nostalgia for the ‘90s from Gen-Xers and Millennials has driven Coca-Cola to re-introduce its sweet citrus drink, Surge. The beverage giant decided to bring back the fizzy favorite in response to strong social media demand from a Facebook group called “SURGE Movement.” The drink’s return proves the power of social media and the importance of listening to customers in this era when consumer feedback can make or break a brand. Buzzfeed.com posted on more on why Surge is making a resurgence.

Surge is being sold in 12-packs on Amazon. This is the first time that Coca-Cola has sold a product exclusively online.

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Higher Hotel Bookings Linked to Online Channels

Online Channels Linked to Higher Hotel BookingsThe hotel industry is staying strong based on the power of online channels. This boom in bookings is coming from online travel agents (OTAs), hotel websites (Brand.com), and a variety of global distribution systems (GDS) that simplify stays into quick clicks. These online channels make it more convenient for leisure seekers and business travelers to research, review, and reserve rooms. According to digital data from the TravelClick North American Distribution Review for Q2 2014, OTA channels such as Priceline and Expedia enjoyed a 12.8% increase in second-quarter bookings this year, along with an almost 7% rise in Brand.com bookings compared to the prior year. TravelClick.com posted more on how these online channels are the key to higher hotel bookings.

“Consumers are increasingly turning to online channels—whether it’s a hotel’s website or an OTA—to book their hotel stays,” said John Hach, senior vice president, Global Product Management of TravelClick. “Data continues to show the scope and magnitude that all channels have in generating increased bookings and revenue.”

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Why Social Media Matters for CEOs

Social Media Matters to CEOsDespite the social media revolution over the past decade, many CEOs remain somewhat skeptical about their business’s use of the platforms.

Why? Usually the wariness isn’t rooted in doubting the power of social networks—clearly they are extraordinarily popular and have changed how we interact—but rather in concerns about whether social media spends actually boost the bottom line.

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Retro Photo Series Plays Up Old Video Gaming Controllers

Retro Photo Series of Old Video Gaming ControllersFor those game to walk down memory lane to the age of Atari and the era of Sega, Spanish artist Javier Laspiur has created a photo series on the shape of the consoles that shaped our youth. The series is called “Controllers” and it captures the evolution of video games controllers, from the ‘80s consoles covered with buttons, to the joysticks that brought hours of joy, to the tiny screens on these handheld machines. Whether you’re nostalgic for Nintendo or pine for PlayStation, PSFK.com offered a look at this playful series of snapshots.

Each of the photographs highlights the signature controller for each video game system as its held in the hands of a gamer, along with its model console and the year it was made. The series spans 30 years, from the 1983 Teletenis system to the PlayStation Vita released last year.

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How Brands are Making Cities Pretty to Engage Communities


Today, major brands are hitting home with consumers by coming into their communities to enhance their environments. This move to improve has grown into a movement that’s known on the streets as “tactical urbanism.” It integrates experiential, purpose, and content marketing to transform an urban space into an engaging experience. And the results are often a thing a beauty, from fresh coats of paint on older buildings to lovely gardens in concrete jungles. They inspire people to see and share them while engaging with the companies that created them. So in addition to making cities look better, these efforts let brands put their best faces forward. To see how brands are taking on tactical urbanism, TheGuardian.com shared the best on the street.

Absolut Vodka is a brand that’s built its image by using creativity to inspire transformation. This led to their partnership with the Lowline in New York City, which is an urban effort to develop a solar-powered underground garden in an old transport hub in downtown New York. The goal is to make it into an underground version of the High Line, which is popular park built on a former railroad located high above the city.

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Watch Social Media’s Reaction to the New Apple Watch

Social Media’s Reaction to the New Apple WatchBuzz has been building over the debut of the long-awaited Apple Watch. Now that the digital device has been launched, you can be sure that social media has had plenty to say and share on the subject. The reactions have ranged from texts of excitement and pictures of awe, to funny photo mashups and wry remarks. And for the first time, the Apple website featured social media reactions to the live launch on their official live product release page. These included timely tweets, close-up crowd response photos, links to Twitter pics, and more from every moment of the launch. For a look at how social media viewed this debut, EOnline.com followed and featured the real-time response.

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Snapchat Focuses on Adding Advertising

Snapchat to Add AdvertisingWhile Snapchat’s claim to fame is the way it makes messages disappear in a snap, the photo-messaging service appears to have much more staying power as a result of its openness to expanding its offerings. Its latest evolution takes the app into advertising. This will open up a world of opportunities for marketers by allowing them to reach the app’s huge Millennial following and leverage its unique short-term messaging methods to gain long-term results. The Wall Street Journal posted more on why advertisers should be snapping up the chance to share their content on Snapchat.

The app plans to expand its value to videos, news articles, and TV and movie clips so users could easily view this timely content in a limited time frame. While selling space for news and video views would be a profitable proposition, it’s the addition of advertising that would deliver a lasting stream of revenue.

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Study Shows That Local TV News Promotes Likeable Views of Ads During Airings

Local TV News Promotes Likeable Views of Ads During AiringsIt looks like local television newscasts make products look likeable. That’s the story from a new study by GfK for Hearst Television that revealed how local TV news viewers channeled their high levels of trust and engagement in the newscasts directly into the products promoted during these broadcasts. And that positive perception was so strong that it not only piqued viewers’ interest in the items advertised, but also prompted them to purchase them. Apparently, the friendly faces on local TV news had a halo effect on the products advertised in airings. To show how much local TV news affected viewers’ views, NetNewsCheck.com told more of the story.

The study showed that local TV news ads inspired action. Almost two-thirds of respondents age 25 to 54 claimed to often or sometimes research or purchase something advertised during the local TV news broadcast. Plus, 45% of all study respondents believed that brands that placed ads during local TV news truly cared about the viewers and their communities.

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New Apple Watch is Just What the Healthcare Industry Ordered

While consumers’ hearts are racing over the debut of Apple’s new iPhone 6, healthcare brands and marketers are more likely to have their pulses quickened over the tech giant’s other launch of a smartwatch called Apple Watch. This wearable device is packed with many fitness tracking and biometric sensors that enable it to collect health data and share it with other providers through Apple’s HealthKit app. Apple Watch essentially provides a centralized location for all of a consumer’s digital health tracking. Apple Watch has arrived at a time when the demand for digital wearables is sky-high, especially among health-conscious consumers who have become increasingly empowered to take their health into their own hands and start achieving their fitness and wellness goals. With the debut of Apple Watch, healthcare brands and marketers have many new exciting opportunities to reach their target healthcare and health-conscious audiences.

The healthcare industry has kept its finger on the pulse of the wearable device technology as more and more consumers have been regularly relying on wearable devices to monitor their health status and fitness levels. The only problem has been that their progress had to be stored on a variety of health apps or on lower-tech means, rather than in one single location. According to a 2013 Pew Research report, 69% of U.S. adults track one or more health indicators, with 49% of those trackers storing their health and fitness data “in their heads” and one-third relying on pen and paper.

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Travel and Hospitality Content Takes Flight on YouTube

Travel and Hospitality Content on YouTubeWhat’s the hottest travel destination right now? Very possibly it’s YouTube.

According to a recent analysis, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip, and the first stop for this type of content is often YouTube. In fact, the study found views of travel-related content on the video platform were up 118% last year.

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4 Vital Trends Affecting Healthcare Marketing

4 Vital Trends Affecting Healthcare MarketingHealthcare marketing is constantly affected by challenging conditions, but there’s no need for marketers to be worried sick about these critical matters. They simply to need keep their finger on the pulse of the industry and work with an experienced healthcare marketing team. Only then can they stay aware and prepare to face any challenge ahead. For a healthy advantage on handling what’s new and news in healthcare marketing, EconomicVoice.com featured the four top trends and the best ways to treat them.

1. Social Media is the Remedy for Reaching Consumers – Both social media and healthcare revolve around personal matters, so the forum is a perfect fit for marketing healthcare brands. While doctors have long been the primary target for advertisers, consumers are much more empowered today and want a say in their prescriptions and procedures. This has led healthcare brands to expand their focus to consumers and directly connect with them on social media. As a result, more and more brands have created social media pages for their over-the-counter drugs. These pages let them interact with customers, engage potential users, post relevant information, and build buzz for their brand. Their goal is for consumers to develop a preference for their products and then request them from their doctors. One potential challenge is staying within regulations while still reaching out to consumers, but brands just need to stay up on current rules when using these social tools.

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4 Reasons Why CEOs Need to Care About Digital Marketing

Why CEOs Should Care About Digital MarketingAccording to a survey conducted by The Fournaise Group, 80% of CEOs say they do not trust marketers and are not impressed by much of the work they do.

Why? Primarily because of a lack of focus. More than three-quarters (78%) of the CEOs surveyed say marketers often lose sight of their primary goal: to deliver quantifiably more customer demand for products and services.

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Twitter Channels Television into Interactive Social TV

Twitter Channels Television into Interactive Social TV
The simultaneous practice of watching TV while communicating with other viewers about the shows being seen via social media has evolved into the massive media mash-up called social TV. It has turned traditional TV viewing into an interactive experience that lets viewers connect with friends, fellow fans, and content creators to share about shows they watch. Social TV has become so big that it’s led to the launch of the Nielsen Twitter TV Ratings to track the tweets about TV. And now Nielsen’s released a new report with the demographic details about how social TV is rating with viewers. MediaPost.com broadcast highlights from both the report and the last season in social TV.

According to the report, 36 million people sent a total of 990 million tweets about TV in the U.S. in 2013.

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Why Retargeting on Facebook is Right On Target for Ad Success

Why Retargeting on Facebook is Right On Target for Ad SuccessRetargeting is changing digital marketing today, but some still don’t understand all of the aspects of this advanced ad approach. Basically, retargeting lets advertisers stay top of mind with consumers who have already visited a company’s website or mobile app by displaying tailored ads that reflect the type of intent and interaction they’ve shown on the website.

The approach has been so effective that 76% of marketers plan to increase their retargeting budget in 2014. And one of the most powerful platforms for retargeting has proven to be Facebook. Over the past two years, more and more advertisers have adopted retargeting on Facebook as a way to drive conversions, lead generation, and app downloads. It’s no secret that retargeting on social media has completely converted digital marketing, so now discover how retargeting on Facebook can bring results within reach.

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Ritz-Carlton Begins a Digital Dialogue on LinkedIn to Promote Relationships with Small Businesses

Ritz-Carlton uses LinkedIn to Promote Relationships with Small Businesses
The Ritz-Carlton has long been a legend in the luxury hospitality industry. Now, the first-class hotel brand is sharing its first-hand experience on LinkedIn. By sharing the stories behind its success on the networking network, the luxury hotel can develop digital relationships with small businesses near its numerous locations worldwide while subtly promoting its position as a luxury leader. LuxuryDaily.com reported on how The Ritz-Carlton is turning to social media to share its tradition of excellence.

The Ritz-Carlton plans to feature five, 100-word thought-provoking LinkedIn posts per week to open the door to a dialogue between the hotel and its followers. The series will showcase 30 of The Ritz-Carlton’s global leaders from the operational, sales, marketing, legal, financial, digital, social media, human resources, and social media responsibility realms of business. This panel will provide a platform of international expertise.

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