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The Doctor-Patient Relationship: Satisfaction and Communication Preferences by Generation

The Doctor-Patient Relationship: Satisfaction and Communication Preferences by Generation
Brands and marketers alike have many things to consider in today’s ever-changing healthcare landscape. Are patients happy with their relationships with their healthcare providers? How likely are they to switch doctors? What could be improved with the doctor-patient experience? How do people want to be communicated with by their providers’ offices?

To find out, Solutionreach recently conducted an in-depth study involving interviews with 2,100 consumers in the United States. All respondents have health insurance, make health decisions for themselves or their families, and have visited a doctor in the past year.

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7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better.

While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful.

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6 Reasons Why Organic Social Marketing Still Matters for Brands

6 Reasons Why Organic Social Marketing Still Matters for Brands
Over the past few years engaging in organic/unpaid social media marketing has gotten a bad rap.

As Marshall Manson, the CEO of Ogilvy UK, recently put it in an eMarketer report: “You might as well take your [organic social] budget to the bank, cash it out in greenback $20s, pile it up in the parking lot and light the money on fire.”

While that take may be particularly harsh, it fits with the belief held by a number of experts that brands should abandon their unpaid efforts and only engage in paid advertising on social.

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8 Hot Real Estate Marketing Trends to Watch in 2018

8 Hot Real Estate Marketing Trends to Watch in 2018
Which real estate marketing trends should you be keeping an eye on in the year ahead? What should you be budgeting for and planning to implement?

While there are seemingly countless tactics and tools to choose from, a few stand out as the ones to follow. Each of these is relevant to businesses of all sizes and has the potential to significantly improve the effectiveness of marketing efforts over the next twelve months.

So, what are these key approaches? Here, in no particular order, are the eight real estate marketing trends we believe every firm should watch closely in 2018:

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5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing

5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
Marketing to local healthcare consumers wasn’t easy in the early days of digital. Most channels were designed to serve wide audiences and targeting based on geography was imprecise.

Over the past few years that’s changed significantly. Thanks to new platforms and technologies—most importantly the wide adoption of GPS-enabled smartphones—it’s now possible to market to consumers based on location, cost effectively and with high accuracy.

For marketers, this is an important evolution. Many healthcare services and products are targeted to local consumers, and being able to message these specific audiences can dramatically improve the effectiveness of marketing spend.

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4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

Online marketing has become absolutely essential for multi-location businesses: it’s estimated that 56% of in-store sales were influenced by digital last year.

While many firms now have a good command of the basics of digital engagement, it’s not time to be complacent. The landscape is evolving rapidly and it’s necessary for marketers to keep up.

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The Media Habits of Americans in 2017: Internet, TV, Radio, and Print Trends

The Media Habits of Americans in 2017: Internet, TV, Radio, and Print Trends
It’s clear that the rise of the Internet has impacted how Americans consume media.

Anyone who pays attention to their own behavior—or especially the behavior of younger generations—can tell that we’re consuming text, video, and audio in different ways, and in different mixes, than we used to.

However, while this broad shift is impossible to miss, the details are often difficult to discern.

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Meet the Winner of MDG’s Third Annual “Looking Beyond College” Scholarship Essay Contest

Meet the Winner of MDG’s Third Annual “Looking Beyond College” Scholarship Essay Contest
In this age of tweets and texts, it’s easy to lose sight of the importance of good writing. Strong communication skills are essential to success, and students must be able to write clearly and competently—in college and beyond.

To encourage students to work on developing effective writing skills, MDG Advertising recently held its third annual essay contest, “Looking Beyond College,” with a $1,000 college scholarship going to the winner.

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10 Big Marketing Fails from 2017 (And What Brands Can Learn from Each)

10 Big Marketing Fails from 2017 (And What Brands Can Learn from Each)
Failure is most certainly a possibility when it comes to marketing.

After all, it’s nearly impossible to avoid mistakes given limited resources, rapid changes, and constant demands.

Fortunately, most of the time marketers’ slip-ups are small and barely register with consumers.

Sometimes, though, a snafu is big. Really big. So big that it makes it into the national, or even international, conversation and hurts a brand’s standing in the marketplace.

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5 Big Marketing Trends to Watch in 2018 [Infographic]

5 Big Marketing Trends to Watch in 2018

Which trends should marketers be thinking about as they prepare for the year ahead?

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Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know

Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know
For retailers, e-commerce is quickly becoming m-commerce.

With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online shopping—and shopping overall.

While the overall trend itself is clear, the details are sometimes fuzzy.

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How GIFs Can Fire Up Your Content Marketing

How GIFs Can Fire Up Your Content Marketing
Winner of a Lifetime Achievement Webby and older than the Internet itself, the GIF has truly stood the test of time. Created in 1987 by Steve Wilhite, the GIF has seen several iterations, from the dancing banana to the modern-day images seen on social media sites.

So, what is a GIF? Essentially, it’s a way to attach an 8-bit image with motion to an email message, web page, or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool. Keep reading to learn more about the GIF’s extensive history and how you can use this timeless tool to your advantage.

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5 Things Every Marketer Should Be Thankful for This Year [Infographic]

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible.

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Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season

Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season
When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once the pixel code is added, advertisers can track conversions that stem from Snapchat referral traffic.

With 173 million daily users across the globe, Snapchat presents an excellent opportunity for brands to grow their audience. And with the holiday shopping season approaching, the timing couldn’t be better for Snapchat’s new tracking tool. Currently in its testing stage, Snap Pixel is expected to launch in the coming weeks.

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The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state.

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