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5 Things Every Marketer Should Be Thankful for This Year [Infographic]

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible.

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Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season

Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season
When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once the pixel code is added, advertisers can track conversions that stem from Snapchat referral traffic.

With 173 million daily users across the globe, Snapchat presents an excellent opportunity for brands to grow their audience. And with the holiday shopping season approaching, the timing couldn’t be better for Snapchat’s new tracking tool. Currently in its testing stage, Snap Pixel is expected to launch in the coming weeks.

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The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]
For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state.

Often it’s hard to determine how popular the approach is with other brands, which tactics and social platforms are working, what influencers are charging, and how success is being measured.

So, what are the answers? Which are the key data points about influencer marketing you should be aware of?

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Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]

Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]
As new digital devices and platforms spark fresh ways for brands to engage consumers, many long-time marketing channels have lost their luster.

But some of these traditional approaches refuse to rest in peace in the Graveyard of Tactics Past. Like an army of the undead, they remain undeterred and as powerful as ever.

So, which formats keep marching on? What are these fearful zombie marketing channels?

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Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

To say that social media video advertising is hot right now would be a major understatement.

The approach sits in the middle of a perfect storm of three huge digital trends—the rapid rise of online advertising, social networks, and video content—and is deservedly receiving extensive attention from advertisers, media buyers, and publishers.

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10 Essential Holiday Marketing Tactics for 2017 [Infographic]

10 Essential Holiday Marketing Tactics for 2017 [Infographic]
‘Tis the most wonderful time of year for brands.

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season.

That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and much more marketing messaging for consumers to sort through.

So, what can you do to stand out? Which approaches will break through all that holiday noise?

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Why People Opt Out of Hotel Emails and How You Can Stop Them

4 Ways Hotels Can Stop People from Opting Out of Emails
While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they want to receive. As a result, you’re not only losing email subscribers, but likely also losing future bookings.

Luckily, hotels can resolve this email problem by determining what’s wrong with the emails and making the changes needed to keep subscribers reading and responding to messages. To understand why subscribers are opting out of hotel emails, we’ve featured the four main reasons and offered ways to keep hotel emails a welcome sight for subscribers.

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The Impact of Cyber Security on Healthcare Brands

The Impact of Cyber Security on Healthcare Brands
The healthcare industry is familiar with epidemics. But now another one worthy of attention is the spreading risk of healthcare hacks. Data breaches or other cyber attacks can impact services and endanger patient privacy. They also wreak havoc for healthcare marketers. Understanding the challenges can help the marketing team better prepare for the worst.

Understanding the Problem.
Cybercrime is increasing across the board, and healthcare suffers the most attacks of any industry. Attackers easily evade perimeter defenses, with 164 threats detected per 1,000 host devices, according to Vectra’s recent Attacker Behavior Industry Report.

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5 Reasons Why Hyperlocal Marketing Is All About Mobile

5 Reasons Why Hyperlocal Marketing Is All About Mobile
Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers.

However, what is new is the increased efficiency and targetability of hyperlocal marketing.

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Why Hotels Must Make Room for Virtual and Augmented Reality


While virtual reality (VR) and augmented reality (AR) were once reserved for sci-fi films and video games, today many hotels have no reservations about using these advanced technologies as powerful marketing tools. In the past few years, these technologies have greatly improved and their costs have come way down, which is leading more travel and tourism brands to integrate VR and AR into their marketing strategies.

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Google Search in 2017: 5 SEO Trends to Watch [Infographic]

Google Search in 2017: 5 SEO Trends to Watch [Infographic]
When it comes to search engine optimization (SEO), the only constant is change.

Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page rank well on search is continually in flux.

So, which of these recent updates and evolutions matter most? What could significantly impact your Google rankings this year?

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Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]

Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]
The world of marketing is always evolving and expanding, which makes it very challenging for marketers to see which advertising tactics and marketing tools will help them reach their target audience in the most effective ways. As a result, marketers must constantly find and follow the latest trends, as well as closely watch consumer behavior, and regularly analyze campaign success. On a grand scale, these efforts are essential because they forecast the future of marketing. But on a personal business basis, they enable marketers to know which methods they should use to develop and tailor their marketing campaigns and strategies.

Today, it seems like the key to effective marketing is right before our eyes in the highly visual nature of consumers. Of course, visual elements have always played a role when it comes to catching and keeping consumer attention, but today’s shorter attention spans and demand for immediate gratification have made the visual much more important than ever. This is because the visual can express volumes of information with a quick, simple scan. Plus, technology has advanced visuals to such an awe-inspiring point that they can virtually ensure consumer engagement. To show why visual communication is truly the future of marketing, Tech.co posted an eye-opening infographic produced by Creately called “Visual Communication: The Next Step in Marketing.” It clearly displays why visual tactics are so valuable for reaching and resonating with consumers.

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The Real Story on Using Storytelling to Sell Products [Infographic]

The Real Story on Using Storytelling to Sell Products [Infographic]
Marketing experts have long believed that using storytelling to sell products usually has a happy ending. As a result, storytelling has become an extremely valuable tool for brands and marketers that are striving to connect with consumers and significantly increase their sales. Stories have a way of capturing people’s imaginations and now they’re proving they can capture profits as well. Stories move people and reach them on a deep emotional level, which is crucial to creating brand trial, preference, and long-term loyalty. The demand for stories has never been greater, as evidenced by the phenomenal statistics of binge-watching, binge-reading, and binge-listening among all ages of consumers. But how much do stories really move both people and products?

Hill Holiday’s Origin research group set out to discover why stories have such an effect on consumers. Origin conducted a consumer study comprised of 3,000 online panel participants between the ages of 23 and 65 with an even distribution of ages and genders. The study featured a series of experiments where consumers were shown items that were paired with standard descriptions or more in-depth stories. The results quickly indicated that stories were much more effective in selling products. Clearly, associating stories with products allowed brands to generate more sales and profits without spending any additional money. Origin displayed the highlights of the study in an eye-opening infographic. Adweek shared more of the story and highlighted the important pieces.

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Can Facebook Get People Really Excited Over Virtual Reality?

Can Facebook Get People Really Excited Over Virtual Reality?
Have you heard how hard Facebook has worked to promote its virtual reality Oculus Rift technology? The social media powerhouse set up pop-up stores all around the nation to offer personal VR demonstrations and create consumer demand for its new virtual reality headsets. After all, Facebook invested several billion dollars and expects to invest a whopping $3 billion more on Oculus Rift and really needs to see it pay off. That’s why they’ve taken to the streets to literally show consumers that their virtual reality headset provides an experience that can’t be missed. To see whether Facebook’s direct demos added up to consumer interest, Business Insider shared the reality of their promotion to see if it was offering real results.

Facebook used its pop-up stores to offer consumers a six-minute demonstration of the Oculus Rift to provide a taste of the technology that consumers may only have ever seen in video games or sci-fi movies, or not at all. Facebook is hoping to show consumers how the technology of tomorrow can become their very own reality today.

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Why Brands Will Lose Customers Without Creating a Winning Experience [Infographic]

Why Brands Will Lose Customers Without Creating a Winning Experience [Infographic]
Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want. This can cost them huge amounts of loyalty, sales, and revenue. Luckily, an infographic created by TimeTrade called, “Why Customer Engagement Matters: Create Customer Experience Excellence” revealed what consumers want in their customer experience and what they’ll do if a brand doesn’t deliver. MarketingProfs shared highlights from the graphic to show brands the big picture about the costs of the customer experience.

How Brands Are Wise to Wants
Do brands really know what customers want in their brand experience? Interestingly, companies seem surprisingly in touch with the types of experiences customers crave. According to the infographic, a full 97% of U.S. corporate executives believed that customers waned a more personalized and efficient experience, and customers shared those sentiments. In fact, 92% of respondents reported wanting a more personalized customer experience, along with more helpful associates, and quicker customer service.

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