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5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing

5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
Marketing to local healthcare consumers wasn’t easy in the early days of digital. Most channels were designed to serve wide audiences and targeting based on geography was imprecise.

Over the past few years that’s changed significantly. Thanks to new platforms and technologies—most importantly the wide adoption of GPS-enabled smartphones—it’s now possible to market to consumers based on location, cost effectively and with high accuracy.

For marketers, this is an important evolution. Many healthcare services and products are targeted to local consumers, and being able to message these specific audiences can dramatically improve the effectiveness of marketing spend.

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4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

Online marketing has become absolutely essential for multi-location businesses: it’s estimated that 56% of in-store sales were influenced by digital last year.

While many firms now have a good command of the basics of digital engagement, it’s not time to be complacent. The landscape is evolving rapidly and it’s necessary for marketers to keep up.

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The Media Habits of Americans in 2017: Internet, TV, Radio, and Print Trends

The Media Habits of Americans in 2017: Internet, TV, Radio, and Print Trends
It’s clear that the rise of the Internet has impacted how Americans consume media.

Anyone who pays attention to their own behavior—or especially the behavior of younger generations—can tell that we’re consuming text, video, and audio in different ways, and in different mixes, than we used to.

However, while this broad shift is impossible to miss, the details are often difficult to discern.

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Meet the Winner of MDG’s Third Annual “Looking Beyond College” Scholarship Essay Contest

Meet the Winner of MDG’s Third Annual “Looking Beyond College” Scholarship Essay Contest
In this age of tweets and texts, it’s easy to lose sight of the importance of good writing. Strong communication skills are essential to success, and students must be able to write clearly and competently—in college and beyond.

To encourage students to work on developing effective writing skills, MDG Advertising recently held its third annual essay contest, “Looking Beyond College,” with a $1,000 college scholarship going to the winner.

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10 Big Marketing Fails from 2017 (And What Brands Can Learn from Each)

10 Big Marketing Fails from 2017 (And What Brands Can Learn from Each)
Failure is most certainly a possibility when it comes to marketing.

After all, it’s nearly impossible to avoid mistakes given limited resources, rapid changes, and constant demands.

Fortunately, most of the time marketers’ slip-ups are small and barely register with consumers.

Sometimes, though, a snafu is big. Really big. So big that it makes it into the national, or even international, conversation and hurts a brand’s standing in the marketplace.

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5 Big Marketing Trends to Watch in 2018 [Infographic]

5 Big Marketing Trends to Watch in 2018

Which trends should marketers be thinking about as they prepare for the year ahead?

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Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know

Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know
For retailers, e-commerce is quickly becoming m-commerce.

With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online shopping—and shopping overall.

While the overall trend itself is clear, the details are sometimes fuzzy.

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How GIFs Can Fire Up Your Content Marketing

How GIFs Can Fire Up Your Content Marketing
Winner of a Lifetime Achievement Webby and older than the Internet itself, the GIF has truly stood the test of time. Created in 1987 by Steve Wilhite, the GIF has seen several iterations, from the dancing banana to the modern-day images seen on social media sites.

So, what is a GIF? Essentially, it’s a way to attach an 8-bit image with motion to an email message, web page, or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool. Keep reading to learn more about the GIF’s extensive history and how you can use this timeless tool to your advantage.

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5 Things Every Marketer Should Be Thankful for This Year [Infographic]

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible.

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Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season

Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season
When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once the pixel code is added, advertisers can track conversions that stem from Snapchat referral traffic.

With 173 million daily users across the globe, Snapchat presents an excellent opportunity for brands to grow their audience. And with the holiday shopping season approaching, the timing couldn’t be better for Snapchat’s new tracking tool. Currently in its testing stage, Snap Pixel is expected to launch in the coming weeks.

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The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state.

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Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]

Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]

As new digital devices and platforms spark fresh ways for brands to engage consumers, many long-time marketing channels have lost their luster.

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Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

To say that social media video advertising is hot right now would be a major understatement.

The approach sits in the middle of a perfect storm of three huge digital trends—the rapid rise of online advertising, social networks, and video content—and is deservedly receiving extensive attention from advertisers, media buyers, and publishers.

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10 Essential Holiday Marketing Tactics for 2017 [Infographic]

10 Essential Holiday Marketing Tactics for 2017 [Infographic]
‘Tis the most wonderful time of year for brands.

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season.

That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and much more marketing messaging for consumers to sort through.

So, what can you do to stand out? Which approaches will break through all that holiday noise?

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Why People Opt Out of Hotel Emails and How You Can Stop Them

4 Ways Hotels Can Stop People from Opting Out of Emails
While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they want to receive. As a result, you’re not only losing email subscribers, but likely also losing future bookings.

Luckily, hotels can resolve this email problem by determining what’s wrong with the emails and making the changes needed to keep subscribers reading and responding to messages. To understand why subscribers are opting out of hotel emails, we’ve featured the four main reasons and offered ways to keep hotel emails a welcome sight for subscribers.

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