Advertising and Marketing Blog

How Retailers Can Bag E-Commerce Revenue and Shopper Traffic

How Retailers Can Bag E-Commerce Revenue and Shopper Traffic
Today, more and more shoppers first visit a store’s mobile app or website before visiting the actual store. Due to this mobile-first phenomenon, retailers are creating new ways to boost e-commerce revenues and bring more shoppers in the door. They’re accomplishing this by concentrating on consumer shopping comfort and preferences both in store and on the web. After all, mobile website traffic quickly surpassed desktop traffic in 2014. And now, 75% of shoppers search the web via mobile while walking through a store, with 25% purchasing products from their mobile devices during their in-store experiences. No wonder so many CEOs have made mobile retail a top priority and plan to increase their mobile investments. And now, a new retail opportunity involves leveraging the power of localized mobile websites, mobile apps, and desktop e-commerce sites to enter into new domestic and international markets. To help retailers tap into this new opportunity to expand mobile e-commerce to underserved markets, RetailNext.com featured exclusive insights from Charles Whiteman, senior vice president of client services at MotionPoint Corporation, the world’s leading enterprise localization platform, which show what’s in store for mobile shopping.

Why Tablets Register for Mobile Shopping
Recent research has revealed enormous spikes in smartphone and tablet traffic, transactions, and commerce throughout the retail industry. Interestingly, tablets have higher average conversion rates and lower bounce back rates than smartphones. This shows that users simply browse for products on their smartphones, but use their tablets to return to websites to purchase. To make the most of tablets in mobile shopping, retailers should take the following steps: CONTINUE READING THIS CONTENT »

Why Content Marketing is the Last Word in Engagement

Why Content Marketing is the Last Word in Engagement
Content marketing has captured the minds of marketers, but does it capture the attention of consumers? Yes, according to a recent analysis of NewsCred data on content published on hundreds of marketers’ websites, which revealed how content marketing articles can be extremely effective at gaining consumer attention and engagement. In fact, content marketing articles were found to have higher engagement rates than both standard display and social newsfeed ads. But not all content marketing articles and strategies are created equal, with some proving to be much more powerful and valuable. Forbes.com summarized the data to show which content marketing tactics captured the greatest response and results.

The Story on Content Marketing
While marketers traditionally relied on publishers and media companies to distribute their ads and content, the dawn of the digital age made marketers realize that they could eliminate these media sources and capture consumer attention on their own by presenting their advertising as content. This strategy became known as content marketing. Surprisingly, this tactic is nothing new and has actually been around for more than 100 years. Creating their own content lets marketers control the consumer relationship and display their message to consumers on multiple distribution channels. When performed properly, content marketing drives repeat consumer visits, interest, and purchase.

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10 New Trends That Are Capturing the Attention of Digital Marketers

10 New Trends That Are Capturing the Attention of Digital Marketers
Digital marketing is constantly evolving, with new changes and concepts emerging each week. This makes it difficult for digital marketers to keep up with the latest ideas and innovations. But which trends should be top priorities over the next few years? Inc.com shared some big trends worthy of attention and action.

1. Streaming Video
Live video streaming on Periscope, Meerkat, and Facebook is more popular than ever and is finally going mainstream. There’s no denying the power of video, but live streaming makes it even more effective. In order to leverage live video, digital marketing experts need to get a greater grasp of the kind of content their customers, followers, and target audience want. This insight will result in the most effective live video promotions.

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How Big Data is Changing Healthcare for the Better

How Big Data is Changing Healthcare for the Better
While Big Data is becoming a big part of every industry, it’s offering some of the healthiest improvements for healthcare. While most of previous data has come from medical research and analysis, now much of our data comes directly from patients who are taking control of their health and wellness. To learn how all of this data is expected to advance our understanding and treatment of health conditions, Forbes.com featured insight on why data will be good for the future of healthcare.

The Prescription for Prevention
People are more motivated to treat problems after they appear instead of taking strides to avoid them in the first place. But both healthcare providers and patients today are increasingly focused on prevention of medical issues. Luckily, our digital devices and special apps are now able to help patients monitor their health and lifestyle habits to help reduce their risk of medical problems.

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A Marketer’s Guide to the iGeneration

A Marketer's Guide to the iGeneration
While Millennials have stolen the marketing spotlight in recent years, a new market segment is now emerging called the iGeneration, or Generation Z, and brands can’t afford to ignore them. This audience is comprised of teens aged 13 to 19 and they’re the next generation of major consumers. They’re known as the iGeneration because of the digital devices they always have close at hand, as well as Generation Z, since they were born immediately after the Millennial segment known as Generation Y.

These teens may share a couple of traits with their Millennial peers, but they’re remarkably different from all other generations before them in many important ways. Since the iGeneration is becoming the powerful consumers of today and tomorrow, brands need to fully grasp their interests, goals, and hobbies to deliver the custom experiences they expect and demand every day. Now, marketers and brands can learn the very best ways to market to the iGeneration with this helpful guide that explains this young market from A to Z.

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The New Yorker “Innovators” Issue’s Augmented Reality Cover

The New Yorker "Innovators" Issue Has Augmented Reality Cover

Credit: The New Yorker

The New Yorker captured the innovative spirit of its annual “Innovators” issue by featuring its first augmented reality (AR) covers. The magazine’s AR experience was sponsored by Qualcomm Incorporated and made accessible via a special app for both iOS and Android devices called Uncovr. Readers who downloaded the app could hold their digital device’s camera over the publication’s AR-powered front and back covers, as well as the issue’s Qualcomm ads, to launch the interactive experience. MediaPost.com featured more on this digital design that took a page from the innovators in the issue.

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NBC’s Olympic Ad Strategy Runs On Recent Marketing Industry Trends

NBC’s Olympic Ad Strategy Runs On Recent Marketing Industry Trends
NBC is hoping to win over record audiences and revenue by investing $100 million into marketing for the upcoming Rio Olympics. The media giant has already earned $1 billion in ad revenue and still has a few months to go before the global event begins on August 5. This is in sharp contrast to their participation in the 2012 London Olympics, where they only reached $1 billion in advertising revenue just a few days before the games started. To help NBC set new records in advertising revenue, BusinessInsider.com shared the three industry trends that the network is currently running with.

1. Cross-Training for Cross-Platform Marketing
With a cross-platform marketing campaign spanning TV, digital video, and social media, NBC is channeling different channels to get greater exposure to a larger section of its target audience. The network also plans to use BuzzFeed for social media content and Millennial reach, while Vox Media will produce and provide digital ad space.

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New Study Connects Facebook with Generating Local Business Awareness

New Study Connects Facebook with Generating Local Business Awareness
Small and mid-sized local businesses are always searching for links to help them generate more awareness and new business. Now a new report from Alignable has found that maintaining a presence on Facebook provides that connection for these companies. Adweek.com shared more from the report to show how Facebook is the form of social media marketing that’s bringing local businesses face-to-face with more exposure and customers.

Alignable’s study focused on social networking for local businesses. It polled more than 1,200 of its users to learn how they’ve been using Facebook for marketing. The survey was limited to business-to-business and business-to-consumer North American companies with fewer than 50 employees.

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New E-book: The 4 Keys to Creating Exceptional Travel Content in 2016

The 4 Keys to Creating Exceptional Travel Content in 2016
Two-thirds of consumers in the United States say they now primarily research their vacations online, and 65% begin searching for information on the Web before deciding on exactly where they’ll be heading.

Moreover, once they start looking at online content related to a trip, potential travelers dive in deeply and often. An analysis by Expedia found consumers visit 38 different websites, on average, in the 45 days before booking travel.

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How Hilton is Snapping Up More Millennials with Snapchat

How Hilton is Snapping Up More Millennials with Snapchat
Since sharing economy concepts like Airbnb have cornered the Millennial travel market, Hilton is tapping the popular image messaging app Snapchat to accommodate more Millennials as they travel to summertime music festivals. Hilton has partnered with Live Nation to present a special concert series at various Hilton properties. The promotion is designed to interest Millennials in the brand and the Hilton HH rewards program. Hilton is using Snapchat to give Millennial music fans exclusive behind-the-scenes peeks and in-depth content from this concert series. The first concert was recently featured as Jason Derulo took the stage at the Hilton Bayfront in San Diego. Digiday.com shared more on Hilton’s effort to urge Millennials to make room for Hilton in their travel plans.

Hilton understands that it takes more than basic benefits to secure guest loyalty. Today, loyalty comes from access to exclusive perks and privileges. That’s why Hilton believes that the best way to give Millennials a taste of the access and rewards enjoyed by its Hilton HHonors rewards program members is by presenting unique entertainment experiences exclusively on Snapchat.

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3 Retail Regimens Offering Benefits for Healthcare Marketers

3 Retail Regimens Offering Benefits for Healthcare Marketers
In this age of healthcare consumerism, patients are taking their health into their own hands and demanding communication, information, and access from their healthcare providers. Yet while some providers have made some progress, such as adopting online patient portals that let patients access their records, many have been hesitant to explore these digital directions. But providers can no longer afford to ignore the digital tactics and tools that have proven so successful for retailers in recent years. Did you know that 91% of consumers have visited a brick-and-mortar store based on a previous online experience? And that 50% of all in-store sales are influenced by a shopper’s prior digital interaction? Digital marketing has proven to be extremely valuable for retailers and can do the same for healthcare providers. Now, MediaPost.com has compiled the top three digital tactics that retailers have found to deliver the greatest outcomes.

1. Treat Your Online Presence as a Valuable Information Source
With patients becoming more and more empowered about their healthcare today, they want as much information as possible to make informed decisions. That’s why healthcare providers need to fill their websites and other online properties with all kinds of information and tools that are valuable to the patient. According to findings from Dimensional Research, 62% of web users made a purchase after conducting online research. The same principle applies to healthcare providers. If patients feel that your website offers informative value, they’ll be more likely to visit your practice.

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Do Marketers Notice the Need to Optimize Mobile Messaging?

Do Marketers Notice the Need to Optimize Mobile Messaging?
While marketers are focused on making customers open their emails, they need to open their eyes to other digital messaging options to reach the modern consumer. According to a Corvisa survey, the majority of consumers are willing to receive mobile texts and notifications about reminders and alerts, while half are open to getting them for promotions, sales, and special offers. If so many consumers favor this form of communication, why do only about 25% of US retailers send these offers via SMS or their app? To show marketers why they should start putting more effort into texts and notifications, MediaPost.com featured the following findings to make marketers take notice of digital messaging.

Today, texts and notifications respond to the popularity of mobile devices by making it easy and convenient for consumers to access personalized communications. Their enormous openness to mobile messages should make marketers sit up and take notice.

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MDG Advertising Dives In as Agency of Record for Little Cayman Beach Resort, Cayman Brac Beach Resort, and Cobalt Coast Grand Cayman Resort

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MDG Embarks on Creating an Integrated Campaign for Three World-Class Cayman Island Dive Resorts

Boca Raton, Fla. – June 7, 2016 /PRNewswire/  –  MDG Advertising, an award-winning, full-service advertising and digital marketing agency, has been appointed agency of record for the Cayman Islands’ three premier dive resorts, Cayman Brac Beach Resort, Cobalt Coast Grand Cayman Resort, and Little Cayman Beach Resort, which are owned and operated by JEM Worldwide. MDG developed a marketing plan comprised of an integrated campaign that focuses on social media, digital, and traditional marketing. A new digital platform is also under development.

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Big Data is Making a Big Impact on Hospitality Marketing in 2016

Big Data is Making a Big Impact on Hospitality Marketing in 2016
Hotels depend on data to determine the types of travelers today who are looking and booking. While a hotel’s historic data has long been its primary form for financial and forecast decisions, there’s been a shift toward real-time Big Data to enhance profits and practices. Now, Big Data is providing hotels with all the important insight and information to improve their operations. NsightForTravel.com explained why Big Data will stay essential for hotels this year.

How Hotels Have Welcomed Big Data
Big Data first hit the big time for hospitality in 2015. At this time, advances in hotel marketing and merchandising began enabling hotels to use Big Data to pinpoint shoppers by source market geography and demographic details. These Big Data resources exceeded the capabilities of a hotel’s website, which had previously provided hotels with these insights.

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TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic]

TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic]
Are viewers still tuning into TV or are they focusing all of their attention on digital video? Despite dire predictions about TV’s demise, it continues to attract more viewers and ad spend than newer digital viewing vehicles. To see if TV can withstand the test of time and trends, MDG Advertising created the infographic, TV vs. Digital Video: Are We Tuning In or Streaming Out? The infographic details the latest findings and factors, providing informative insight on viewing practices and preferences to help determine any differences between today and tomorrow. Can TV hold onto its control over viewers or will digital video make a play to steal a larger share of viewers? Tune in to the infographic to see which to watch in the future.

How TV Ranks with Viewers
The infographic opens with a look at TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. It shows that 78.4% of US adults’ viewing time was spent on TV, compared to only 21.6% of their time viewing digital video.

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