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Google Search in 2017: 5 SEO Trends to Watch [Infographic]

Google Search in 2017: 5 SEO Trends to Watch [Infographic]
When it comes to search engine optimization (SEO), the only constant is change.

Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page rank well on search is continually in flux.

So, which of these recent updates and evolutions matter most? What could significantly impact your Google rankings this year?

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Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]

Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]
The world of marketing is always evolving and expanding, which makes it very challenging for marketers to see which advertising tactics and marketing tools will help them reach their target audience in the most effective ways. As a result, marketers must constantly find and follow the latest trends, as well as closely watch consumer behavior, and regularly analyze campaign success. On a grand scale, these efforts are essential because they forecast the future of marketing. But on a personal business basis, they enable marketers to know which methods they should use to develop and tailor their marketing campaigns and strategies.

Today, it seems like the key to effective marketing is right before our eyes in the highly visual nature of consumers. Of course, visual elements have always played a role when it comes to catching and keeping consumer attention, but today’s shorter attention spans and demand for immediate gratification have made the visual much more important than ever. This is because the visual can express volumes of information with a quick, simple scan. Plus, technology has advanced visuals to such an awe-inspiring point that they can virtually ensure consumer engagement. To show why visual communication is truly the future of marketing, Tech.co posted an eye-opening infographic produced by Creately called “Visual Communication: The Next Step in Marketing.” It clearly displays why visual tactics are so valuable for reaching and resonating with consumers.

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The Real Story on Using Storytelling to Sell Products [Infographic]

The Real Story on Using Storytelling to Sell Products [Infographic]
Marketing experts have long believed that using storytelling to sell products usually has a happy ending. As a result, storytelling has become an extremely valuable tool for brands and marketers that are striving to connect with consumers and significantly increase their sales. Stories have a way of capturing people’s imaginations and now they’re proving they can capture profits as well. Stories move people and reach them on a deep emotional level, which is crucial to creating brand trial, preference, and long-term loyalty. The demand for stories has never been greater, as evidenced by the phenomenal statistics of binge-watching, binge-reading, and binge-listening among all ages of consumers. But how much do stories really move both people and products?

Hill Holiday’s Origin research group set out to discover why stories have such an effect on consumers. Origin conducted a consumer study comprised of 3,000 online panel participants between the ages of 23 and 65 with an even distribution of ages and genders. The study featured a series of experiments where consumers were shown items that were paired with standard descriptions or more in-depth stories. The results quickly indicated that stories were much more effective in selling products. Clearly, associating stories with products allowed brands to generate more sales and profits without spending any additional money. Origin displayed the highlights of the study in an eye-opening infographic. Adweek shared more of the story and highlighted the important pieces.

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Can Facebook Get People Really Excited Over Virtual Reality?

Can Facebook Get People Really Excited Over Virtual Reality?
Have you heard how hard Facebook has worked to promote its virtual reality Oculus Rift technology? The social media powerhouse set up pop-up stores all around the nation to offer personal VR demonstrations and create consumer demand for its new virtual reality headsets. After all, Facebook invested several billion dollars and expects to invest a whopping $3 billion more on Oculus Rift and really needs to see it pay off. That’s why they’ve taken to the streets to literally show consumers that their virtual reality headset provides an experience that can’t be missed. To see whether Facebook’s direct demos added up to consumer interest, Business Insider shared the reality of their promotion to see if it was offering real results.

Facebook used its pop-up stores to offer consumers a six-minute demonstration of the Oculus Rift to provide a taste of the technology that consumers may only have ever seen in video games or sci-fi movies, or not at all. Facebook is hoping to show consumers how the technology of tomorrow can become their very own reality today.

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Why Brands Will Lose Customers Without Creating a Winning Experience [Infographic]

Why Brands Will Lose Customers Without Creating a Winning Experience
Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want. This can cost them huge amounts of loyalty, sales, and revenue. Luckily, an infographic created by TimeTrade called, “Why Customer Engagement Matters: Create Customer Experience Excellence” revealed what consumers want in their customer experience and what they’ll do if a brand doesn’t deliver. MarketingProfs shared highlights from the graphic to show brands the big picture about the costs of the customer experience.

How Brands Are Wise to Wants
Do brands really know what customers want in their brand experience? Interestingly, companies seem surprisingly in touch with the types of experiences customers crave. According to the infographic, a full 97% of U.S. corporate executives believed that customers waned a more personalized and efficient experience, and customers shared those sentiments. In fact, 92% of respondents reported wanting a more personalized customer experience, along with more helpful associates, and quicker customer service.

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Watch How YouTube Could Take Over the Future of TV

Watch How YouTube Could Take Over the Future of TV
YouTube has already captured the majority of audiences looking for online video viewing, industry experts say that it could be time for the video channel to set its sights on the traditional TV viewing experience. By utilizing parent company Google’s quality collection of data and technology, YouTube could develop its own TV streaming service and gain control of TV’s enormous ad dollars. Business Insider shared an expert opinion of how YouTube could become the company to watch for TV streaming.

Playing into the Popularity of Streaming TV
The industry has been buzzing that YouTube could already be developing its own TV streaming service. According to reports, YouTube is in the midst of creating a paid TV service that would let viewers watch YouTube videos on their TVs, laptops, smartphones, and tablets.

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What Is Geofencing Marketing and How Can It Help Your Brand?

What Is Geofencing Marketing and How Can It Help Your Brand?
Are you ready for geofencing?

The tactic is currently having a moment, with pundits declaring that it is “totally changing marketing” and saying that it could fundamentally alter how businesses engage consumers.

Despite this, many brands remain apprehensive about geotargeting.

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New E-book: The 5 Biggest Benefits of Having an Agency Manage Your Social Media

The 5 Biggest Benefits of Having an Agency Manage Your Social Media
Countless research reports and case studies have shown that social media is not just important, but is essential to the success of your brand today. It’s rapidly evolving, with new channels and concepts continually emerging that vie for the attention of both consumers and marketers.

Why does social media deserve to be a top priority for brands of every size and scope? For one, it has overwhelming influence on most demographic markets and often drives purchase, brand loyalty, and social advocacy.

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The Tech Habits of Seniors: 5 Things Digital Marketers Need to Know

The Tech Habits of Seniors: 5 Things Digital Marketers Need to Know
When it comes to technology, younger generations seem to get all the love.

After all, marketers are well versed in the behaviors of Millennials and Generation Z; there’s a constant stream of coverage on their ever-evolving digital habits.

But what about older Americans?

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7 Challenges Healthcare Marketers Must Survive in 2017

7 Challenges Healthcare Marketers Must Survive in 2017
In 2017, marketers have a healthy assortment of tools and channels to reach, target, and directly connect with consumers. But healthcare marketers are faced with many more obstacles than marketers in other industries, which makes it extremely difficult to leverage their many of their marketing opportunities. From stringent regulations to a lack of technological understanding, healthcare marketers deal with serious rules and limitations every single day. While the healthcare industry is finally becoming more open to many of the latest marketing advances, marketers still have a way to go to gain the flexibility and access they need for the most effective communications. To shed light on the many challenges afflicting healthcare marketers this year, we’ve shared seven of the biggest problems they’ll need to endure.

1. Ailing Digital Marketing Investment
Most U.S. consumer industries spend billions of dollars on digital marketing. But Econsultancy.com reported that healthcare and pharma marketers only spend approximately $1.4 billion on digital advertising. This demonstrates how the healthcare industry lags far behind other industries in digital marketing investment.

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Back-to-School Shopping Behavior: What Marketers Need to Know

Back-to-School Shopping Behavior: What Marketers Need to Know
School’s out for summer, but it’s not out forever.

A return to classes is just around the corner, which means we’re entering an important time for many retailers: back-to-school shopping season.

The millions of students and their wallet-wielding parents—who are stocking up for the year ahead—is a huge opportunity for brands, but it also presents some challenges.

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10 Hugely Popular Apps with Teens (And What Brands Can Learn from Each)

10 Hugely Popular Apps with Teens (And What Brands Can Learn from Each)
Which mobile apps are hits with teens and what can brands learn from these successes?

The upper echelon of apps used by teens—Snapchat, Facebook, Instagram, and YouTube—is of course very familiar to most marketers and the popularity of these programs has been examined endlessly.

However, beyond these well-recognized platforms is a set of beloved apps that are largely unknown, or at least little known, to most marketers.

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Facebook Advertising Reaches New Audiences with Messenger Ads

Facebook Advertising Reaches New Audiences with Messenger Ads
When it comes to increasing brand recognition and expanding your online audience, Facebook is an unparalleled social media marketing platform. The network previously offered ad placements on Facebook, Instagram, and their “Audience Network.” Now, the company has added a new and powerful advertising feature into the mix: allowing businesses to place ads on Facebook Messenger.

After successful tests in Australia and Thailand, Messenger Ads will soon be available to all advertisers across the globe. The goal of the rollout is to help businesses increase both customer satisfaction and brand awareness when marketing on Facebook. Users still will be able to hide or report ads they don’t wish to see, while marketers will be able to reach current and potential customers more easily.

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Can Credit Unions Profit from Social Media?

Can Credit Unions Profit from Social Media?
According to the “State of Marketing” report from Salesforce, 82% percent of marketers think that social media marketing is central to their business. And 75% were generating ROI from the channel. Over the past year, the perception and usage of social media marketing has tripled among marketers surveyed for the report. This has been attributed to savvier strategic planning, smarter social platform use, and better paid media capabilities. Yet credit unions and other financial institutions still have a difficult time adopting and adapting to social media. But when it’s properly planned and executed, social media can be a very effective and efficient means of customer acquisition, member engagement, and community outreach. CreditUnionTimes.com shared six strategic ways for credit unions to cash in on social media.

1. Invest in a Proper Plan
If you fail to plan, then plan to fail. Don’t bother getting started with social media if your credit union only plans to post an occasional social link because you won’t get anything out of it. Social media doesn’t happen on its own. It takes consistent attention and quality content. Most of all, social media demands a proper plan that aligns it with business goal and then continuously support them. If your credit union is committed to increasing member growth, driving loan opportunities, or improving the brand’s standing, then social media is well worth the time and effort.

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Why Pinterest Is the Picture of Progress

Why Pinterest Is the Picture of Progress
Even though Pinterest only started offering paid advertising two-and-a-half years ago, the social platform is already ready to rival social powerhouses like Google and Facebook for the attention of big-brand advertisers. And as the popular platform gets in on the advertising action, Pinterest’s president Tim Kendall shared a sneak peek at what the channel has in store for brands and marketers in 2017. Adweek.com featured the details of Pinterest’s plans for earning the business of marketers and brands.

Quality Is More Important Than Quantity for Pinterest
Pinterest looks forward to continuing its popularity and increasing its success this year. While some marketers and brands may assume that the platform isn’t as strong as Facebook or Instagram, because it has fewer active users, the company thinks that quality is more important than quantity when it comes to user base. That’s because research repeatedly shows that women are the primary decision-makers in the household. And with Pinterest’s huge female audience of all ages, Pinterest reaches a full 80% of Facebook’s female monthly audience and more women than other platforms like Snapchat and Instagram.

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