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Ho, Ho, Uh-Oh! Unwrap These Bad Ads from Holidays Past

Unwrap These Bad Ads from Holidays PastThe holidays are meant for making happy, wholesome memories. But sometimes the spirit of the season gets us carried away and the goodness takes a tacky turn. This has occasionally occurred throughout the history of advertising where holiday festivity has been used too liberally. When seasonal symbols are used to sell cigarettes, alcohol, tomahawks, and guns, someone has had a bit too much eggnog! To see how some of the ads found folly in jolly, JustSomething.com posted these picks.

Some got a little sleazy with Santa.

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Five Mobile Email Trends to Watch This Holiday Season [Infographic]

Five Mobile Email Trends to Watch This Holiday Season [Infographic]

During the holidays, brands spend more time and money trying to get shoppers to spend more time money on their brands. One of their favorite tactics this time of year is mobile email marketing. In fact, mobile email completely wrapped up the 2013 holiday season, gaining a share of more than 50% of total email opens. But that gift didn’t keep on giving as the mobile email open rate dropped to a new low in the new year. So now that we’re at the height of the holiday season and mobile email open rates are expected to rise higher, marketers are watching and waiting to see what the holidays will bring them. Luckily, a recent report from Return Path offered insight into this season’s trends in mobile email. The report examined data from 16 billion email opens between October 2013 and December 2014. Return Path placed the data into a fact-filled infographic featured on MarketingProfs.com, and here are the highlights of the season’s top trends in mobile email marketing:

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Watch YouTube’s “Turn Down for 2014”


Tune in to “Turn Down for 2014” to see YouTube’s annual assemblage of video clips and quips that made a major impression on viewers this year. YouTube went into its vault of viral and virtual videos to find the top-viewed and trending videos and ads of 2014. Then, they compiled them into a six-minute mash-up of what we deemed worthy of watching this year. NYDailyNews.com offered a look at what we all were viewing on YouTube this year.

YouTube ranked the videos by their total amount of likes, shares, and comments. The video-viewing site has more than 1 billion monthly visitors, with the top videos accumulating more than 667 million views.

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5 E-Commerce Offers Customers Love

5-ecommerce-offers customers loveDo you want customers to convert at a better rate on your e-commerce site and spend more on each order? Then make an offer.

That’s right, even in the age of Big Data and refined targeting tactics, the good ol’ special offer remains an incredibly effective tool for increasing volume and revenue.

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Why Reaction is the Hottest Course of Action in Content Marketing

Hottest Course of Action in Content Marketing		Lights, camera, reaction! That’s how more and more marketers are approaching content marketing as they develop real-time messages based on their reflex reactions to real-time events. While planning has its perks, there’s a natural and novel charm to spontaneously responding to the unexpected events of the moment—all at a moment’s notice. And the irony is that marketers are now planning their content marketing strategies to include real-time reactions. They’re literally planning to be spontaneous. AdAge.com featured more on why reaction is where the action is in content marketing today.

The success of such of spontaneity was first seen in Oreo’s real-time tweet in response to the blackout during last year’s Super Bowl. Consumers reacted so well to this reaction-based style that it sparked a chain reaction in the advertising industry that has redefined the way that brands create content.

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New E-book: “A Marketer’s Guide to Native Advertising”

The Shift to Native Advertising in Marketing

American adults spend more time online than they do in front of a television. In fact, thanks to the more prevalent use of smartphones and tablets, consumers have developed an almost insatiable appetite for content. This has set the stage for the rise of native advertising, a promising advertising format with none of the drawbacks of conventional banner ads.

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A Good Hand Meant a Great Deal at the 2014 Havana Nights Charity Poker Tournament

2014 Havana Nights Charity Poker Tournament

A great night was in the cards at the 2014 Havana Nights Charity Poker Tournament sponsored by Kolter|Kast Construction on December 3rd. The winning event always draws out spades of South Florida’s business leaders to raise their bets and raise funds, with 100% of the proceeds going straight to eight local charities. MDG goes all-in for this exclusive poker tournament because one of the beneficiaries is our long-time client, Achievement Centers for Children and Families. Our team recently designed and developed their new website after re-branding the charity in 2012. While MDG is always game to help out the community, the kicker was that this year’s event dealt a pair of wins to the agency. Michael Del Gigante, president and creative director, won first place, which cracked his second place showing at the 2012 event. And Eric Norstrom, director of digital operations, took third place to up the ante for the agency.

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4 Ways to Go Interactive to Actively Engage Trade Show Attendees

4 ways to go interactive at a trade showTrade shows may take a lot of work, but the trade-off is their enormous value as venues for engagement. They offer face-time with your target audience in a friendly, informal forum. But building a basic trade booth is simply not enough. You want it to stand out from competitors and make visitors understand your brand. That’s why your booth must be built to draw in attendees, and then engage them in exciting ways that make a positive impact. And now engagement is right at your fingertips with today’s high-tech tools. By adding digital media and interactive displays throughout a basic trade booth, a brand can greatly increase attendee engagement and pique a prospect’s interest.

While interactive flashes and splashes should never replace a face-to-face format, they can certainly perk up a presentation while letting trade show attendees view data and details at their own pace. For tips on trading up from your boring booth to an engaging digital display, SkylineTradeshowTips.com offered these rules of engagement.

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See How Much Engagement Rates are Moving Up through Mobile Ads

See How Much Engagement Rates are Moving Up through Mobile Ads

Mobile ads are going over well with audiences as rates of video engagement, expansion, and time spent are all increasing at a rapid pace. Analysts attribute this bustling activity to higher-quality creative and seasonality, along with better targeting due to a much-improved buying system. These second-quarter results were recently revealed in Celtra’s Mobile Display Ad Performance Report. eWEEK.com posted more mobile metrics on how running mobile ads is keeping on-the-run consumers actively engaged.

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The 10 Best Video Ads of 2014

Devil babies, proud moms, strong girls, jumping puppies, and unsung heroes—oh my!

This year has been a wonderful one for emotionally powerful commercials, with spots from around the world managing to make us laugh, cry, and scream. A number of these little gems managed to truly go viral in 2014—traveling far beyond the TV screen to inspire millions of YouTube views and social shares.

So which of the thousands of spots that aired this year were the best? We picked our favorites based on both objective metrics (YouTube views, the number of social shares as measured by Unruly Media), and subjective feelings (i.e., ads we thought were original, interesting, and engaging).

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How Healthcare Brands Can Nurture the Mom Market with Mobile Apps

How Healthcare Brands Can Nurture the Mom Market with Mobile AppsMoms find that mobile apps make it child’s play to keep track of their children’s health information, schedules, personal needs, photos, and more. Handheld digital devices have literally put their children’s lives into their hands, making it much easier to do more for their kids and fit more into their days. According to new research from BabyCenter, these mobile-minded moms are the latest target of healthcare brands who are striving to develop mobile apps to give busy moms more ways to track their kids’ care with convenience. eMarketer.com featured more on how moms are developing healthy relationships with their mobile devices.

Moms have traditionally been the main decision makers when it comes to the family’s care, so they have long been the targets of healthcare marketing. This trend toward tracking the family’s health via mobile shows no signs of slowing, so healthcare brands need to get moving to create mobile apps that will appeal to moms.

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What Does Ad Position Really Mean for Click-Through Rates?

What Does Ad Position Really Mean for CTRs?Marketers rely on click-through rates (CTRs) to see how ads “click” with consumers, but does ad position have any impact on the overall rate of these click-through rates? It’s no secret that smartphone CTRs have been surpassing both tablet and desktop rates for awhile, but marketers were unsure whether it was due to rising mobile usage or some other reason. To clarify this attribution confusion, MarinSoftware recently reviewed click-through rates by ad position to see whether this digital dynamic had any place in ad success. MediaPost.com compiled their click-through findings.

Ad Position Rates Important for CTR

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The 7 Best Social Media Campaigns of 2014

7 Best Social Media CampaignsWhich brands won on social media in 2014?

This year seemed to bring more successes than in the past, with companies of all sizes and across a wide-range of industries finding powerful ways to connect with customers on social networks.

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Google Glass Arrives In Hospitality Marketing and It’s Here to Stay

Google Glass Arrives In Hospitality Marketing
The world of hospitality officially welcomed Google Glass when the digital glasses were used to make a hotel booking through the new Hotel Near Me mobile travel app. Now the app’s creator, online travel agency Destinia.com, has released the free app to help the world’s tech-savvy frequent travelers browse and book their travel with the wearable device. The app can also take users on a stunning augmented reality virtual tour of each destination, while providing advertisers with enhanced traveler-targeting options. MobileCommerceDaily.com explored how Google Glass will upgrade mobile marketing and travel planning.

Complete Mobility Right Before Your Eyes

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Why Millennials Opt for the Ease of e-Commerce Over the Call of the Mall

Why Millennials Opt for the Ease of e-Commerce Over the Call of the Mall
Millennials are the first generation born and raised with the Internet. And this year marks the first time in history that traditional retailers will generate half of their sales growth from online purchases, according to Stifel Financial Corp. This is no mere coincidence, but a result of millions of Millennials who prefer buying online at e-tail sites to standing in line at retail stores. With e-commerce doubling in size almost every five years and showing no signs of slowing, traditional retail has been struggling stay in business and remain relevant in today’s growing e-commerce economy. So how can physical stores compete with the quick-click digital mindset of Millennials? BusinessofFashion.com shopped around to discover how Millennials will continue to affect the business of buying.

Why Millennials Want More Than a Mall

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