Blogging has become big business over the past decade and now millions of people are posting their insights online on a daily basis. While the practice may have started with merely personal blogs, it has now expanded to businesses in every possible industry. The healthcare industry has seen major benefits from blogging. Along with helping medical marketers pitch their latest products, blogs also enable healthcare providers to promote their practices and connect with consumers at every stage of the healthcare journey. Plus, healthcare blogs also result in greater opportunities for search engine optimization (SEO), which boosts a provider’s exposure to patients and builds trust in their practice. To help your medical blog stand out from the rest and bring both readers and patients, MedNet-Tech.com prescribed these five strategies.
The New York Post hasn’t advertised for decades, preferring to focus on traffic-stopping, eye-popping content. But its recent digital re-launch has brought back ads to its pages that reflect its sensational style. In the bold campaign by Goodby, Silverstein & Partners in New York City, called “Made You Look,” the ads do just that—they make you stop, stare, and smile at their signature New York moxie. The campaign will extend across the paper’s experiential, out-of-home, digital, and trade efforts. Adweek.com gave a glimpse of these clever, cheeky ads that you’ve got to see to believe.
Do you keep showing up at trade shows and leaving with little to show for it? Unfortunately, some exhibitors continually make trade show marketing mistakes that sabotage their success. But savvy businesses know that one of the greatest tricks of the trade show lies in the look of the booth. They’ve learned how to create a compelling display that captures attention, clarifies their brand, and conveys their message in an impressive way that leaves an impression. To help exhibitors avoid everyday errors by refining the design of their trade show booths, SkylineTradeShowTips.com revealed these four trade show secrets.
- Minimize Your Message – Too many exhibitors overload their displays with all of their marketing and graphics, but end up overwhelming their target audience. This results in a booth that lacks a clear message and ultimately leaves them lacking for prospects. Rather than show too much too soon, offer a little tease that piques the target’s interest and makes them want to learn more. Achieve this less-is-more approach by defining your business with a single large image and a few well-chosen words that draw people in and allow you to convey your message one-on-one.
- Focalize Your Brand Identity – Some exhibitors try to be all things to all people and end up with nothing but a display that doesn’t express their brand identity. Instead, let your brand identity be the focus of your entire booth to give people a clear and complete picture of your brand and your business.
- Organize Your Interior – No matter how polished and professional your booth’s exterior, a cluttered interior will damage its impact. But presenting a streamlined and well-ordered interior display will serve as a reflection of the service your brand provides. Try using cabinets and shelves to hold your marketing materials, while keeping personal belongings out of view.
Advertising will literally pay off for NYC now that ads will be used to fund the city’s plan for the world’s fastest municipal Wi-Fi network. Through an Internet initiative called the LinkNYC program, the city will turn 10,000 out-of-date pay phones into high-tech hotspots offering speeds up to 200 times faster than some LTE connections. The program will provide instant Internet access to millions of people every day, all free of charge and free from data limits. And the program won’t tax the taxpayers because its costs will be completely covered by ads. AdAge.com reported on how the plan will provide New Yorkers with a steady connection to the Web, while connecting the city to a steady stream of ad revenue.
Ads Will Serve Many More Purposes
While fast-casual restaurants continue to eat up market share of the restaurant industry, McDonald’s is eating its heart out after four months of declining U.S. same-store sales. The problem appears to lie in the perception of the food. Fast-casual restaurants are seen as serving fresh and healthy menu options, while fast food places like McDonald’s are believed to sell food that’s unhealthy and not natural. Now, McDonald’s is hungry to improve the view of its food and thinks that social media is the recipe for changing people’s perceptions. This has led McDonald’s to launch a new social media campaign designed to take real questions from consumers and deliver real-time answers. Forbes.com reported on whether this approach to social media will bring consumers back to the table.
McDonald’s has long believed that consumers want value and novelty. As a result, they’ve focused on rolling out special price promotions and new menu items.
The online quiz has seemingly been part of the digital toolkit since the dawn of the Internet Age, yet the tactic has rarely gotten the spotlight. For the most part, quizzes have been overshadowed by their content cousins, the text-heavy workhorses (articles, blog posts, email, etc.) and sexy new multimedia channels (videos, social games, interactive apps, etc.).
However, the humble quiz is finally having a moment—a really, really big moment. An analysis by Buzzsumo of 100 million articles published late last year and early this year found eight of the top 10 most-shared pieces were quizzes (seven from BuzzFeed, one from The New York Times).
Product design is a powerful thing. It appeals to aesthetics, speaks to the senses, and discerns a brand as the best. On rare occasions, a product design is so ingenious it exalts an idea to an icon. CNN asked the world’s top designers to name the greatest designs of the past 100 years. The network also spoke to Gianfranco Zaccai, CEO of global design and innovation firm Continuum, whose team has designed many well-known products from the largest brands for the past 30 years.
According to Mr. Zaccai, the top three principles of good design are empathy, pragmatism, and passion. Empathy is essential because it’s the realization that you are designing for others beyond yourself. This means you have to put yourself in others’ shoes to relate to their needs and lives. Pragmatism is helpful because it grounds your idea in reality and makes you focus on practical things like production, performance, and price. And the final factor is passion, which turns creativity into creation.
As mobile devices likes smartphones and tablets have gone from novelty to necessity, mobile usage has reached epic proportions as consumers are now able to access the Web from anywhere, at any time. Websites may have originally been designed for desktop dimensions, but the popularity of smaller screens has made it critical to optimize their proportions for viewing on mobile devices. While many medical practices have realized this urgent need and have already optimized their websites, some are still operating with sites that cannot be viewed or used on mobile devices. To see why optimizing your website for mobile is such an emergency, MedNet-Tech.com featured the following vital reasons.
- Mobile Patients Have No Patience – While desktop users usually search and surf the Web at a leisurely rate, mobile users are typically on the go or rushed to find immediate answers. They want fast facts, like your location and phone number, and don’t want to wait. Optimized websites load quickly and let them view practice information with ease. Non-optimized sites either take too long to load or are difficult to view and use, which makes prospective patients give up and look up another practice.
- Mobile Sites Develop Trust – Mobile sites make a practice look better. If users can’t access a practice’s website from their from their mobile devices, they question the quality and credibility of the doctor. But having a mobile-optimized website makes the practice seem reputable and successful, which turns users into patients.
- 25% of All Web Searches are Made On the Move – With mobile sites receiving so much daily traffic, practices that haven’t made their websites mobile-friendly are crippling their SEO progress. This weakens their search rankings and stifles their success.
For decades, Nielsen has been the reigning media ratings system. It’s a tried-and-true metrics system based on TV audience and it’s been the driving force behind advertising sales. But today, social media like Twitter is redefining the ratings game by basing a TV show’s popularity on its number of followers and the amount of conversations it generates. And since Nielsen’s highest-rated shows are rarely the ones getting Twitter talking, media buyers are faced with the challenge of deciding which shows are best to buy. The Wall Street Journal reported on which metrics and channels are worth watching when making media buys.
Rating the Ratings
As MD Now Urgent Care Centers rapidly expands in size and stature throughout South Florida, this leading provider of urgent care services needed their brand to evolve with their standing. As the full-service advertising agency for MD Now, MDG was on-call and ready to refresh the brand by evolving their existing logo to reflect their brand promise of providing fast, convenient, affordable and state-of-the-art healthcare services from 8 a.m. to 8 p.m., 365 days a year.
Our team designed the new logo to reflect MD Now’s contemporary approach to healthcare that responds to the needs of today’s on-the-go consumers, while positioning them as the industry leader in a unique and memorable way.
Corporate travel is on the move as new technology and savvy travelers drive the industry in a digital direction. Today’s business travelers mean business as they increasingly search for affordable rates and on-the-go convenience to accommodate their travel needs. As a result, hospitality brands must stay aware of these trends in order to keep corporate travelers’ business. These top corporate travel trends were the focus of the Travelport APAC Customer & Partner Conference in Bali, and WebInTravel.com featured ways to make them work for hospitality brands.
As Facebook continues to evolve to stay competitive, the social media giant is now vying for a bigger share of the Web video market long dominated by YouTube. Facebook is reaching out to a number of content producers, including some of YouTube’s largest, to entice them to start distributing their videos on the social network. The social media network has already attracted some of YouTube’s major content creators to place their videos on the social site, including Collective Digital Studio and Disney’s Maker Studios. Facebook plans to deliver the video content to users through the News Feed, along with the pages of the content creators. The goal of this move into Web content is two-fold. In addition to helping monetize content for its creators, Facebook wants users to remain on Facebook to view video content instead of first finding it on Facebook, and then leaving to watch it on YouTube. It would be a lucrative situation for everyone involved. The Wall Street Journal posted more on Facebook’s move to become a video content player.
Playing for Profit