Advertising and Marketing Blog

Are Young Adults Tuning Out from TV?

Young Adults and TVIt looks like TV may no longer be the best way to channel young adults. According to a new study from MoffettNathanson Research, TV networks saw a 14% decline in live viewership among 18–34 year-olds from June 2014 to July 2015. And there was a 16% decrease among teens ages 12 to 17. While this only makes up a fraction of the multi-million-viewer TV audience, it’s a sign that young adults are also watching other media. Yet the study also showed that certain TV networks saw their viewership increase, so it’s important to know which networks are in tune with younger viewers. aired more of the study results to show how TV is rating with viewers today.

Turning Down the Volume on TV
The study showed a 7% decrease in the total average viewership of 11 TV network groups. Viewership varied widely among specific segments: CONTINUE READING THIS CONTENT »

Joy to the Pin: Holidays on Pinterest, by the Numbers [Infographic]

During the holidays, shoppers are pinned to Pinterest to find ideas and inspiration for holiday gifts and gatherings. Recently, the popular photo-sharing site took a look at how people use Pinterest around the holiday season. They compiled their festive findings into an interesting infographic called, “Joy to the Pin: Holidays on Pinterest, by the Numbers.” Some of its holiday highlights included how 38 million people saved 92 million pins from 2013 through 2014. It also found that 87% of pinners have made a purchase because of Pinterest. posted the infographic, which featured the following seasonal surprises.


Travel Brands Arrive at Higher Email Results Than Retailers

Travel Brands Email Results Travel brands have discovered great success with email marketing, according to the 2015 Email Marketing Metrics Benchmark Study from IBM company, Silverpop. It showed that travel brands experienced higher email open rates and click-through rates than many other industries, especially the retail and e-commerce segments, which packed in the lowest unique open rates. For comparison, travel brands had a 56.7% unique open rate, while the retail and e-commerce category saw a slight 6.6% open rate. These were just some of the highlights from the study, which analyzed the email performance of 3,000 global brands during 2014. shared why travel brands have brought home a world of email success.

Exploring Email Performance in Hospitality Marketing
Experts say that the extraordinary email performance of the travel industry can be attributed to three elements: CONTINUE READING THIS CONTENT »

What Generated Buzz at Advertising Week 2015

Advertising Week 2015Now that the 12th Annual Advertising Week in New York City has come to a close, it’s time to close in on the highlights and happenings of this major advertising event. We compiled the major findings and features that left a lasting impression at this year’s Advertising Week.

Keeping Content King
According to, many panels and panelists at Advertising Week emphasized how marketing has become a mix of entertainment and promotion. Content should engage, inform, and inspire in order to capture attention and make a message resonate.


A Snapshot of Snapchat

SnapchatPicture this—an emerging social media app with more Millennial followers than leading social platforms, comprised of photos and videos that disappear once viewed. That’s a peek at Snapchat, which is becoming the predominant social storytelling platform. Despite its popularity with the Millennial crowd, many marketers don’t truly understand the big picture on Snapchat. Since it clearly looks like Snapchat has more staying power than its images, marketers need to know how to use this eye-catching channel. Recently, shared a look at Snapchat to make marketers snap to attention.

The Appearance of the App
Only four years after its arrival on the social media scene, Snapchat already has a higher share of the Millennial market than other social channels. In fact, comScore reported that 71% of Snapchat’s audience is made up of Millennials, which is almost twice the Millennial penetration of Facebook and Twitter.


How Credit Unions Can Earn Loyalty by Yielding a First-Rate Experience

Credit Unions Can Earn Loyalty by being first-rateCustomer loyalty is the ultimate return for a business. But creating customer loyalty can be a challenge for credit unions because financial products and services rarely lend themselves to a sense of devotion. But the way to achieve long-term loyalty is through the member experience. Experts agree that providing a great experience can result in better margins, higher business value, and a competitive advantage. To create a credit union experience that delights members and drives new business, explained what leads to lasting loyalty.

1. Narrow In on a Niche
Rather than try to be everything to everyone, try to target a specific market’s needs and produce a highly personalized experience. This will distinguish the credit union from competitors and allow it to corner the market on a premium segment. It will also lead to very loyal members who crave customized service.


4 Must-Dos to Get Ready for Black Friday and Cyber Monday

marketers, Get Ready for Black Friday and Cyber MondayThe most wonderful time of the year will soon be here for online retailers.

In 2014, two key shopping dates—Black Friday and Cyber Monday—shattered e-commerce records and brought in staggering amounts of revenue for businesses.


How Travel Brands Can Bring Home Loyalty with User-Generated Content

Travel Brands and User-Generated Content Social media has become a daily destination for millions of people around the world. As a result, a huge amount of content is generated by users. And a large amount of this content is related to travel experiences, from trip photos posted on Instagram to travel stories shared on Facebook. Today, this user-generated travel content is being used by all kinds of travel brands in their hospitality marketing to increase their brand awareness and create customer loyalty. Research shows that 83% of people look to social media for travel inspiration. And 92% of people worldwide trust word of mouth more than any type of advertising. To help travel brands make the most of travelers’ social content, shared proven social strategies to bring in a world of new fans.

Inspiring People is Key
When it comes to creating user-generated content marketing, this tactic is popular with travel brands because travel is such an inspiring pursuit that interests many people. To pique and speak to this interest in travel, travel brands need to entice exploration on every social media platform.


How Millennials Are Changing the Workplace

Earlier this year, Millennials (adults ages 18 to 34) surpassed Gen X (age 35 to 50) to become the largest generation in the American workforce.

This shift has major implications for companies of all sizes, from startups to enterprises. Millennials have very different workplace expectations from previous generations, and marketers who fail to take these into account face the prospect of low morale, high turnover, and difficult recruiting.


Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]Have you spent hours striving to strategize your advertising budget for 2016? Save yourself the work and worry of tracking tomorrow’s marketing trends with an insightful new infographic created by MDG Advertising. It adds up the top trends driving the direction of modern marketing and looks at which media channels you should channel your budget toward. If your ad budget is in your hands but you need a hand with proper planning, you can’t afford to ignore the Advertising Budgets 2016: 4 Trends You Need To Know infographic from MDG. Spend your time and your resources wisely with these highlights of its insights:

Digital Will Be Rating Higher Than TV
Watch out TV, because digital advertising is predicted to be the top media category of 2016. While digital spend will rise and maintain that momentum for many years, expect TV spend to stay stable. As proof of this digital dominance, check out these spending statistics: CONTINUE READING THIS CONTENT »

Facebook Shares the Big Picture on New 360-Degree Video Feature

Facebook offers 360-Degree Video Feature
Social media lets people share their personal angles on anything, so it’s only fitting that Facebook will let users view every angle of videos with its 360-degree video feature. Facebook recently announced this new feature, which lets users view 360 degrees of any video scene while it’s playing in their News Feed. These videos are created with special high-tech cameras that completely capture a setting. This feature is currently available for desktop and Android devices, and will be extended to iOS users within the next few months. shared more on every angle of this advance.

A Complete Look at 360-Degree Video Viewing
This arrival of 360-degree video was announced by Facebook chief product officer Chris Cox in a Facebook post. He explained how Facebook users on both desktop and mobile devices can see any view of a video as it plays in their News Feed.


Instagram Captures 400 Million Monthly Users

How many users are on Instagram?Instagram’s popularity is shooting to new heights. The Facebook-owned photo-sharing site recently exposed that it hit 400 million active monthly users. This is a 33% increase from December when the site claimed 300 million monthly users. shared more on how Instagram continues to snap up social media success.

The Global Picture
Interestingly, more than 75% of overall Instagram users live outside of the U.S. And more than half of its most recent 100 million users reside in Europe and Asia.


How Hotels Can Open the Door to Both Online and Offline Word of Mouth

Hotels and Online and Offline Word of Mouth Today, the key to getting people to stay at your hotel is positive word of mouth. This was the fundamental finding of a new report by Engagement Labs that showed how online and offline recommendations led to consumer retention. While many hospitality brands are using social media to get people sharing and staying, the report found that it’s just as important to generate recommendations. And independent research has shown that word of mouth drives $6 trillion of consumer spending, with $2 triillion related to online efforts and $4 trillion to offline. For this report, Engagement Labs analyzed nine popular hotel chains and ranked The Ritz-Carlton Hotel Company highest in both online conversations and social media engagement. Yet the luxury brand fell to sixth place in offline word of mouth. This presented an opportunity for The Ritz-Carlton to increase its offline recommendations, so Engagement Labs provided tips to enhance its word of mouth. featured their trusted tactics.

Content is the Key to Conversations and Conversions
Engagement Labs emphasized that content and creative are essential to generating word of mouth, both online and offline. Hotel marketing experts need to create content that people want to see and share, or else it will be forgotten. When the content gets people buzzing, it’s bound to boost bookings because it’s increasing both awareness and approval of the brand.


New E-book: “9 Fresh Social Media Approaches to Try This Holiday Season”

Get The E-BookIf you think you’re tired of the same old re-gifted holiday promos, just imagine how your customers must feel. Black Friday and free shipping deals will only take you so far. That’s why a new e-book from MDG Advertising deserves a spot on every marketer’s reading list. 9 Fresh Social Media Approaches to Try This Holiday Season sums up the latest, must-try tactics, taking your marketing from bah-humbug to just what your audience always wanted.

You’ll discover nine, simple-to-follow, approaches that will wake those tired old holiday promotions from their long winter’s nap. Been thinking of trying Periscope, the live broadcast app recently purchased by Twitter? (If you haven’t, you should. Periscope has already earned almost 10 million users). In 9 Fresh Social Media Approaches to Try This Holiday Season, you’ll learn a simple, but highly effective technique to totally engage your audience.


5 Inspired Ideas for Infographics

5 Inspired Ideas for InfographicsInfographics have become the picture of modern marketing. They condense and convey complex data into simple snippets. Our brains respond to the visual, so their clear and concise images entice the eye and engage the mind. They make information resonate, which helps brands express their marketing message and distinguish themselves from the crowd. While we’ve all become accustomed to static illustrations, advances in technology have evolved the art of infographics. Now there are different formats to feature facts and figures. shared what’s new and next in infographics.

1. The Simplicity of Static Infographics
These simple static graphs were our introduction to infographics and remain the most widely used. They are typically a simple, saved image that is easy to share and understand. They are also very adaptable and are able to be divided in sections to let marketers highlight particular points. This makes the static format ideal for social media sharing and presentations.


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