
The value of having millions of Facebook fans trumps any other type of advertising in the eyes of small business owners. This was the result of a recent Staples study of 500 small companies. These owners thought that having 2 million Facebook fans was much more worthwhile than some of the most coveted promotions, including a Super Bowl ad, a Beyoncé endorsement deal, or the same number of Twitter followers. VentureBeat.com posted specifics from the study, which clearly indicated the power and prestige that social media has gained among small businesses over the last few years.
“The results showed that these savvy business owners are not only utilizing social media in advanced ways but that the understanding of the philosophies behind why social media works and how it can help business were advanced,” said a Staples representative.






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