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Creative Outdoor Advertising is Alive and “Wall” at Ikea

Creative Outdoor Advertising is Alive and “Wall” at IkeaIkea is literally showing its creative side by turning a fully furnished apartment sideways to serve as a vertical rock-climbing wall for a new billboard. The outstanding outdoor installation was created to celebrate the opening of the Swedish decor brand’s 30th store in France. By building the wall to resemble a well-appointed apartment that’s simply turned on its side, this stunning stunt is turning heads and turning the public into thrill-seeking climbers who navigate their way through the brand’s stylish offerings. AdWeek.com provided a peek at Ikea’s off-the-wall outdoor advertising concept.

The billboard/rock-climbing wall is 9 meters high and 10 meters wide. It’s designed with safety-minded steps and grips to allow the passing public to scale the wall and make them themselves at home since the billboard was designed to look like a comfortable apartment. They can relax on the sofa, sit at the table, open the cabinets, and touch the accessories while they’re up in their harness and under the watchful eye of safety personnel.

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The Best Time to Send Holiday-Themed Emails

When is the Best Time to Send Holiday-Themed Emails?

Themed marketing emails for holidays that typically do not involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or actually on it, according to recent data from Yesmail Interactive.

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How to Cure the Common Coldness of a Healthcare Call Center

Cure the Common Coldness of a Healthcare Call Center With the rise in aging Baby Boomers and empowered patients driving the demand for quality healthcare today, the competition for these new patients is fiercer than ever. Fortunately for the patient, this has raised the standards of healthcare to new heights. Yet for healthcare centers, this competitive environment has it made more and more difficult to stand out in the healthcare crowd. But since healthcare is a truly personal experience, the secret to becoming the first choice for care may depend on the first point of contact. In most healthcare cases, this first point of contact is the call center and it can make a lasting impression. It can define and direct the patient’s perception of the healthcare center’s care. A warm and caring experience on a patient’s first call to a healthcare center is viewed as a sign of the treatment to come. This is why it’s critical for call centers to make patients feel like they care about their care. For tips on turning your call center into a positive patient experience, HospitalImpact.org prescribed the following regimen.

1. Answer Calls Promptly and Properly – Make sure that call center operators answer all phone calls as quickly as possible and are immediately engaged in the patient’s situation.

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How Much Do Consumers Buy into Online Reviews?

How Much Do Consumers Buy into Online Reviews? Online reviews can affect how consumers perceive and believe in a business, at least according to the Local Consumer Review Survey 2014 which analyzed how online reviews affect and reflect on local businesses. Marketers know that consumers tend to trust the ratings and recommendations of a company’s customers more than many types of advertising, but the level of confidence they place in the feelings of fellow shoppers is absolutely astounding. For instance, the study shows that 88% of consumers trust online reviews as much as recommendations from their friends and family. And almost three-quarters of study participants trust a business more if it’s received positive reviews. These are just a few of the findings from the fourth annual survey, but SearchEngineLand.com posted more to show how much consumers value online reviews and why online reputation management (ORM) is so valuable in business.

Before online reviews can leave a lasting impression, they need to get a first glance. That’s why the survey strived to establish how much online reviews affect attitudes. The results reveal: CONTINUE READING THIS CONTENT »

Has Mobile Check-In Checked Out?

Evolution of the Mobile Check-InFoursquare made mobile check-in the “in” thing for the past few years, but this hot trend is no longer as cool as it was and marketers wonder if check-ins are now out. Yet a new case study from Denny’s challenges the notion that check-ins are worn out and may make marketers reconsider the power of the mobile method. To check out these results and see whether marketers think that check-ins can go the distance, Adweek.com featured all of the findings.

Check Out these Check-In Results
The recent Denny’s study focused on a check-in campaign to drive downloads for a mobile game created by the restaurant chain and Atari. As a result of the campaign: CONTINUE READING THIS CONTENT »

Now Facebook’s Mobile Ad “Audience Network” is Open for Business

Facebook’s Mobile Ad “Audience Network” is Now OpenCalling all advertisers and app developers—Facebook has opened up its targeting-powered, third-party app host ads to everyone, with the launch of Audience Network. This is big news because Audience Network is more than mere available ad inventory from Facebook’s site and apps through a direct buying interface. It’s actually a fast and friendly way to extend highly targeted Facebook ad buys across mobile apps to increase relevancy for users, improve results for advertisers, and expand inventory for publishers. TechCrunch.com explained how Audience Network will open up a world of ad opportunities.

Advertisers Can Maximize their Niche Reach
While Facebook has always provided outstanding ad exposure with its 1.32-billion user base, advertisers eventually exhausted its supply of highly specific demographic audiences. Advertisers could reach some of these people through the site’s advanced ad targeting, but they had to compete for these impressions and had to respect the audience’s tolerance for frequency. But now, Audience Network will empower advertisers to: CONTINUE READING THIS CONTENT »

Research Shows Social Media Ads Drive Consumers to Products

Social Media Ads Drive Consumers to ProductsSocial media is a platform for personal persuasion, with almost 40% of U.S. social media users saying that social media mentions affect their choices when researching products and services. Yet while some think that it’s only the reviews and recommendations from friends and fellow shoppers that have any impact, a new report from Mintel reveals that native advertising on social media by brands can also drive the decisions of shoppers. Countless companies have seen the success that native ads can deliver, which is why the total advertising spend on social media in the U.S. will surpass $11 billion by 2017. It’s also why native advertising is expected to grow even faster, soaring from $1.8 billion in 2013 to $9.4 billion by 2018. For more on how social media advertising can link brands to reach and results, MediaPost.com shared highlights from the recent report.

Social media ads clearly click with consumers. The report shows: CONTINUE READING THIS CONTENT »

Who is Winning the Mobile Wallet War?

Amid the slew of products Apple unveiled last month—A big new phone! A bigger new phone! A watch! An updated operating system! A health tracker!—was one that slipped a bit under the radar: Apple Pay.

The lack of attention paid to this new mobile payment system is understandable—after all, it’s hard to break through the noise when there are two new iPhones to play with.

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How a UK Snack Maker is Using Social Media to Increase Product Sampling


Walkers Crisps has launched a creative “Tweet to Eat” campaign in an effort to build buzz for its new flavors of chips. The project called for the installation of Twitter-powered vending machines in busy bus shelters throughout London. These interactive machines actually pass out free samples to passersby in exchange for tweets. To ensure that the machines captured attention, the company took vending to the ultimate virtual level by having the lifelike image of Walkers ambassador Gary Lineker sitting, snacking, and interacting with passersby inside of the vending machines. His virtual image encourages people to tweet for a free sample, and once the machine detects that a tweet has been sent, his image sends out a bag of chips to the hungry social media users. DigitalBuzzBlog.com featured a video of the virtual vending machine to show how social media can be creatively used to promote product sampling.

Learn about the latest in social media marketing. Contact MDG Advertising today at 561-338-7797, or visit mdgadvertising.com.

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Better Fetch a Tissue Before Watching Budweiser’s New Drinking and Driving PSA

Budweiser is once again puttin’ on the dog in its latest public service announcement promoting responsible drinking. But rather than touch on alcohol or partying, the 60-second spot touches the heart with the story about the bond between a man and his dog. The ad captures the emotional sentiment of Budweiser’s “Puppy Love” ad, which was run during the last Super Bowl and became the most-watched Super Bowl ad of the year with nearly 52 million YouTube views to date. Mashable.com featured more on this ad PSA that shows how man’s best friend can be man’s best savior.

The Tale of a Wagging Tail

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Facebook Introduces Location-Based Ad Tool: “Location Aware Ads”

Facebook Introduces "Location Aware  Ads"Facebook is bringing local businesses another valuable ad tool with the launch of a new product called Location Aware Ads. This innovative tool leverages “geofencing” to enable marketers to target ads to users according to their precise locations. The tool determines which ads users are shown by collecting their location information from their smartphones and other mobile devices. Then, marketers can target their ads and special offers to the users most likely to act on them. The Wall Street Journal featured more on this new ad tool designed to direct more business to local businesses.

Location Aware Ads give marketers better targeting capabilities than ever, especially in terms of local businesses. In fact, Facebook has also added a unique “Get Directions” call-to-action that can guide users directly to a specific location from their smartphones.

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Google Pops Up All Over NYC with New Site-Specific Ad Campaign

Google Asks for Attention in NYC with New Ad CampignCan Google catch the attention of on-the-go New Yorkers? The answer lies in its new creative site-specific ad campaign developed by 72andSunny to promote its rebranded mobile app. Adweek.com featured the outdoor campaign, which was designed to spark curiosity about the history and highlights of New York City. It features mini-installations throughout city landmarks, which feature questions to test Google’s knowledge of each iconic spot. And the questions selected for each installation reflect queries that people would naturally search for on the Google app. For maximum branding, the questions even challenge Google by name to keep the search leader firmly in sight at each of the sites.

“Google search has always been about inspiring curiosity and enabling discovery,” said a Google spokesperson. “By pairing interesting questions with visually intriguing placements we hoped to cut through all the sights and sounds of the city that compete for attention.”

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Facebook Making a Healthy Move into Healthcare

Facebook Moves into Healthcare CommunitiesIt looks like healthcare is just what the doctored ordered for Facebook as the social network starts examining ways to create online “support communities” that would connect Facebook users facing similar health issues. The company is also scoping out new applications for preventative care that would help its users stay healthy. Facebook’s focus on health reflects the rise in health-conscious consumers who have become increasingly empowered to take their health into their own hands and seek out online sources of support to achieve their wellness and fitness goals, from Internet medical forums to digital wearables. Reuters.com reported more on how Facebook’s move into health could help the company continue to thrive.

Now, by following Apple and Google into health, Facebook is showing that it has its finger on the pulse of today’s health-minded market.

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4 Tricks for Better Clicks with B2B Search Ads

Better Clicks with B2B Search AdsClicks are the freeway to success in digital marketing, but clicks don’t come for free in search engine advertising where marketers must pay for every click. As a result, unqualified clicks are a costly challenge since they reduce ROI and affect the effectiveness of search campaigns. And with only 130 characters allowed in an ad, the offer must be clear, concise, compelling, and call the right people to action right now. To help B2B marketers create search ads that deliver response quality in higher quantity, AdAge.com offered the following four tips.

1. Offer More Facts for Free – Business professionals love this type of offer because many need detailed information before they buy. But it must be free to be worth their while. And rather than vaguely call it “free information,” be specific to be compelling. Promote a “free white paper” or “free case study,” and then name it with a clever title or direct benefit that clicks with your target’s needs.

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Social Media is Now a Paid Marketing Platform. And That’s Great.

Social Media is Now a (Mostly) Paid Marketing Platform.In 2012, an industry observer covering Facebook’s upcoming IPO wrote this about the company’s future: “Facebook needs to make money for their shareholders to make money… [So] how is Facebook going to make money? They have begun testing a feature where certain posts can get highlighted for a fee.”

That statement captured the expectation of most Facebook investors—the company had done a brilliant job of building a massive user base and now it was going to somehow cash in by charging advertisers to reach its audience.

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