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Looks Like a 30% Boost in Brand Interaction on Facebook

Looks Like a 30% Boost in Brand Interaction on Facebook
Facebook has become an even friendlier place for brands with a 30% increase in brand page interactions among Facebook users since January. These interactions including likes, shares, and comments serve as a good guide to a brand’s engagement with its audience. This social media statistic from Socialbakers was based on an analysis of 3 million brand pages on Facebook, but it’s only one of many recent reports revealing how Facebook is benefiting brands by bettering their reach and relevance with their audience. MediaPost.com featured additional findings to show how Facebook is helping brands bond with fans.

And according to recent research from Forrester on the social media habits of teens between 12 and 17, Facebook remained young users’ favorite social network by far. A whopping 78% of these teens used Facebook, with almost half of them using the social media site more than they did last year and 28% on it all of the time.

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LinkedIn Builds Its Business by Acquiring Newsle News Startup

LinkedIn Acquires Newsle News Startup LinkedIn is making news with its recent acquisition of Newsle, a machine-learning startup that sends notifications to its users about the most recent, relevant news involving their social networking contacts. This innovative product scours the Web to source out and sort through the news stories, blog posts, and any articles that mention these social media connections. Then, it sends users email notifications about the news so they can stay posted about postings involving their friends and colleagues. TechCrunch.com shared details about the digital deal that is working with LinkedIn’s strategy to increase its own network.

Since its start in 2011, Newsle has gone to great lengths to leverage the latest disambiguation, natural language processing, and machine-learning algorithms to build the best product possible. They wanted to ensure that all content collected was always relevant and reliable for users. It was also designed to send the email notifications in near real-time to keep users aware of all up-to-the-minute headlines and happenings regarding their contacts

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New E-book: “A Marketer’s Guide to the Empowered Healthcare Consumer”

A Marketer's Guide to the Empowered Healthcare ConsumerIn the post-Obamacare landscape, doctors may still give shots, but it’s the patients who are calling the shots. Armed with greater access to information and a slew of new healthcare options, consumers have never had greater control over their own health. A complimentary new e-book from MDG Advertising, A Marketer’s Guide to the Empowered Healthcare Consumer, explains how healthcare brands can earn the trust and loyalty of these next-generation decision makers.

Readers will learn about the powerful dynamics driving the stampede of “online diagnosers,” and why doctors are increasingly being left out of the process. They’ll discover that, while the Affordable Care Act has been an industry nuisance in some ways, it holds great potential in others. Hint: savvy marketers have much to gain by recognizing the long-neglected needs of the newly insured. Also, in an ironic twist, learn how the Affordable Care Act is spawning a new breed of luxury healthcare consumers.

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Check In On the Digital Hotel Marketing Trends for 2014 [Infographic]

Check In On the Digital Hotel Marketing Trends for 2014 [Infographic]

Just like travelers themselves, the hospitality industry is always on the move and continually trying to explore new territory. With so much competition and the industry’s move in a digital direction, hotel marketing experts need to constantly invent intriguing experiences and leverage technology to stay current and competitive. To help hospitality marketers be better prepared to attract and accommodate guests, take a look at this infographic from NetAffinity.com that packs in the top digital marketing trends for hotels in 2014. From the ongoing growth of mobile to the value of social media marketing and the rise of geo-targeting, StateOfDigital.com provided a better picture of these travel trends.

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How One of the Most Moving Moments in Advertising Came to Life and Real-Life as a Skype Spot


One of the most lauded and loved ads at this year’s Cannes Lions was a reality-based spot that focuses on a special friendship formed through a Skype stream. The spot tells the story of two teenage girls, Sarah and Paige, who were raised on different sides of the globe and had never met in person. Yet the girls found a common bond over both being born with only one arm and spent years talking to each other on Skype. Once their story was submitted via text to Skype, it immediately caught everyone’s attention and became the center of an ad that captured their emotional meeting. To see how this real-life story of round-the-world friendship came to be an award-winning ad, Adweek.com told the touching tale of this beautiful bond of friendship.

The three-minute Skype ad called “Stay Together” is the creation of PJ Pereira of advertising agency Pereira & O’Dell and won four Cyber Lions and one Branded Content Lion.

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New York City Health Department Taps Yelp to Help Find Foodborne Illness

NYC Health Department Uses Yelp to Help Find Foodborne Illness New York City is sick of residents getting sick from its restaurants and eateries, so the city is going on the defense by going online. The NYC Department of Health and Mental Hygiene is working with Columbia University and online review platform Yelp to track down previously unreported cases of foodborne illness. Their plan of attack involves searching through Yelp reviews for descriptions and details of diners’ gastrointestinal distress. MediaPost.com explained how social media is serving up a way to make it easy to find the queasy.

This social media effort was based on the Health Department’s prior success using Yelp to link a foodborne illness outbreak to a specific restaurant. Apparently, a number of diners had reported symptoms of sickness in the restaurant’s Yelp reviews. This provided the evidence that the city needed to trace the outbreak to that eatery.

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Mobile Is the Driving Force in Facebook Profits

Mobile Drives Facebook ProfitsThe latest update on Facebook is that the company has posted substantial growth in both revenue and profits for the second quarter and these gains have come mainly from mobile views of native advertising in the News Feed. These results reveal how Facebook continues to gain great ground in digital advertising, with the majority due to mobile. The New York Times reported on how mobile has become the top factor affecting Facebook’s bottom line.

In the second quarter, Facebook’s revenue reached $2.91 billion. This was a remarkable rise of 61% from the $1.81 billion reported for the same quarter last year. In addition, the company’s operating profit margin soared to a record-high 48%, which indicated increased cost efficiencies.

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5 Reasons Why Yesterday’s Marketing Won’t Work On Today’s Millennials

Yesterday’s Marketing Won’t Work On Today’s Millennials Millennials are redefining the practice and tactics of marketing today because they consume media and messages much differently than other audiences. The tried-and-true tactics are not tired and uninspired, so brands need to evolve with the times and the trends to reach this younger audience. Millennials are only between the ages of 18 and 35, but this demographic is three times the size of the Generation-X group and will have a collective purchasing power of $2.5 trillion by 2015. Earning their business today can lead to loyalty and brand preference tomorrow. But since two-thirds of Millennials think marketers don’t understand them and most ignore emails from unfamiliar brands, it can be challenging for marketers to connect with these consumers. This subject stole the spotlight at Forrester’s Forum for Customer Experience Professionals East where industry professionals revealed the right ways to reach this Millennial market. LuxuryDaily.com featured the five trends they thought Millennials were bringing to marketing.

  • The Collapse of Campaigns: It appears that long-running campaigns don’t suit the short attention spans of Millennials. As a result, brands need to alter their approach and replace their continuing campaigns with real-time, relevant content delivered in a fast and frequent manner.

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New Facebook Features Improve Direct Response Marketing

Facebook Features Improve Direct Response Marketing
In response to the need for better direct response on social media, Facebook has answered advertisers’ demands by enabling the display of multiple products in a single ad on both mobile and desktop versions, as well as improving the Custom Audiences feature. Together, this will allow advertisers to create a carousel of different products all in one ad unit that can be targeted to appear in the News Feeds of select audiences. Now that Facebook has tweaked its targeting technique, this presents an outstanding opportunity for brands to improve the reach and relevance of their social media ads to achieve greater social sales and success. InsideFacebook.com featured more on this advertising answer.

With this advanced targeting technique, brands advertising on Facebook will have the power to more effectively reach the precise people who have browsed their site without making a purchase. Brands will be able to better focus on specific segments and build highly targeted audiences for individual products.

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Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives

As automakers race to dominate the road, Lincoln is rolling out its new MKC model with a streetwise campaign that lets drivers experience the vehicle virtually. Lincoln has taken a digital direction by designing Dream Ride, which allows consumers to test, try, and take in all of the features and fun of the model through a virtual test drive with celebrity chauffeur, Sam Page. So rather than sit back and watch a TV ad, consumers can take a real-time ride in their very own virtual vehicle as they’re chauffeured and shown the car’s features. To see how this concept is right on track with digitally driven car buyers, PSFK.com went behind the wheel.

Since the 2015 Lincoln MKC is packed with advanced technology, Lincoln felt that experiencing these features was the best way to explain them. Its high-tech traits include the Lincoln Drive Control system that matches the mood of the driver to the vehicle’s handling, along with Active Park Assist for navigating into and out of narrow parking spaces.

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4 Ways to Make Your Content Marketing More Creative

4 Ways to Make Your Content Marketing More CreativeThere is an odd paradox inherent to content marketing: You want what you create to be viewed and shared as much as possible, yet many of the tactics that spark engagement are viewed with skepticism by powerful discovery/distribution platforms such as Google and Facebook.

Put another way, content marketers must somehow manage to get a lot of clicks while not creating “click-bait.”

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The American Consumer: The Latest Demographic Details

A Picture of American Life by the Numbers- demographicsMarketing is a numbers game, from statistics to logistics, and demographics to traffic. But with data delivered at a constant rate, it can be challenging to keep up with the latest rundowns. Luckily, the American Consumers Newsletter by New Strategist Press has been collecting the latest trend metrics and empirical evaluations on the lifestyles of Americans today. MediaPost.com featured the findings to help marketers calculate and create their segmentation strategies.

Population Projections and Birth Rates
According to the American Demographics Strategist Press report from June 2014, the U.S. population changed little last year and remained at 8% below the all-time high of 4,316,233 in 2007. Yet closer analysis of the report revealed that the fertility rate fell to a new all-time low of 62.9 births per 1,000 women aged 15 to 44, which is a whopping 9% below the fertility rate in 2007. In addition, the first-birth rate in 2013 plummeted to an all-time low, reflecting the declining rate of women entering motherhood in every age group under 30. This indicates that young women are hesitant to have children and that the overall number of births only remained steady because older women are racing to have kids before it’s too late.

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Hotel Reviews and Loyalty Programs are Keys to Getting Business Travelers In the Door

Hotel Reviews and Loyalty Programs are Keys to Getting Travelers In the DoorHotels want to stay at the top of travelers’ lists, but with so many factors today affecting where travelers select to stay, it can be hard for hotels to know what makes travelers book or look elsewhere. Luckily, a new study presented at the Hospitality Sales and Marketing Association International’s Revenue Optimization Conference offered insight into the factors and features that bring in business travelers. It featured some welcome news to smaller hotels on how the quality of their reputation was more important than the quantity of their properties. Considering how business travelers tend to take numerous trips each year, they serve as a steady source of bookings for hotels year-round, as well as a bounty of business in the off-season. That’s why hotel brands of all sizes need to understand what influences business travelers so they can work to earn their business. To see what business travelers check out before they check in, HotelNewsNow.com featured highlights from this hotel study.

“It is actually crucial these days to understand all the factors that may influence the willingness to buy so that as revenue managers, we can make the right pricing decisions, both tactically and strategically,” said Kelly McGuire, executive director at hospitality and travel global practice for SAS Institute and co-author of this new hotel study. “We look at our business in terms of our demand forecast and our pricing, but consumers buy a little differently. They’re looking at our price and our competitor’s price, but they’re really assessing value and quality.”

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Say Hello to “Buy Now” Buttons on Twitter

Say Hello to “Buy Now” Buttons on Twitter Shoppers are all atwitter now that “Buy now” buttons are appearing in tweets on Twitter. These buttons first popped up last week in tweets featuring various products that all linked to a shopping site called Fancy. Mashable.com bagged more of the details to show how Twitter is trying to buy into e-commerce to bring more shopping to social media.

While the industry has been buzzing about the possibility of “Buy now” buttons on Twitter for months, the social media network has yet to comment on the shopping subject.

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How Social Media Scored a World Coup with the World Cup

How Social Media Scored a World Coup with the World Cup
Social media was the ultimate winner of the World Cup as the final match set a slew of new social records. Not only did Germany’s win shatter global records on Twitter, but it also took the title of the biggest sporting event ever on Facebook. TheGuardian.com posted the play-by-play on these virtual victories.

On Twitter, Germany’s 1-0 victory kicked up tweets to 618,725 per minute. This swiftly beat the prior tweet record of 580,166 per minute, which was set during the team’s 7-1 semi-final bashing of Brazil. Yet the final game’s tweet total of 32.1 million tweets couldn’t match the record of 35.6 million tweets sent during that semi-final face-off.

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