Define the store’s entry and visitors will shop!
The Boca Raton Museum of Art wanted to attract more visitors to the one-of-a kind merchandise in its gift store, which was located right next to the museum’s lobby. “Because the lobby flowed directly into the gift store, visitors had no sense of arrival,” said Michael Del Gigante, president and creative director of MDG Advertising. “So we designed cost-effective signage and environmental graphics that define the store’s entrance and welcome the visitor. Now people know they’re walking into a store and are ready to shop.” In fact, purchases have risen exponentially, with gross sales up more than 76% and the average sale per visitor increasing by nearly 60%. Now that’s a gift in itself.
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DATE: Jul.15.2010 • POSTED BY: Joanne Del Gigante
“A strong brand is a company’s best defense against a challenging economic climate and growing competition,” says Michael Del Gigante, president and executive creative director of MDG Advertising. “It needs to have a distinct personality that consumers can relate to and respond to, and is key to developing long-term loyalty and a sustainable competitive advantage.” The following article from Fortune affirms the value of brand strength:
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DATE: Jul.13.2010 • POSTED BY: Joanne Del Gigante
At MDG, we constantly emphasize the importance of strategy, so it’s no surprise to us that Nike is giving full credit to strategy for its most recent advertising success.
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DATE: Jul.8.2010 • POSTED BY: Joanne Del Gigante
Forbes 6/30/10 Ken Bruno. McCann-Erickson’s “I’d like to buy the world a Coke” tune has been ranked as the best jingle ever by a panel of chief marketing officers and ad executives, including Jeff Goodby, co-founder and co-chairman of Goodby, Silverstein & Partners; Kim M. Sharan, CMO of Ameriprise; and Milda Misevicius, executive vice president of Korey Kay & Partners, New York. Others making the cut were “Oh, I wish I were an Oscar Mayer Wiener” by JWT, New York, and McDonald’s “Two all beef patties” by Needham, Harper and Steers, Chicago.
I’d like to buy the world a Coke (Coca Cola)
Stranded in a Shannon, Ireland, airport in January 1971, McCann-Erickson creative director Bill Backer used a napkin to scribble down the last line of the now iconic jingle, which Backer wrote with songwriters Roger Greenaway and Roger Cook and Coca-Cola’s music director Billy Davis. The jingle, performed by popular recording act The New Seekers, was featured in a 1971 Coke commercial called “Hilltop.”
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DATE: Jul.2.2010 • POSTED BY: Joanne Del Gigante
Florida is celebrating the “science of tomorrow” today at the official groundbreaking ceremony for the Max Planck Florida Institute in Jupiter. Nearly 200 business and scientific leaders will join Germany’s renowned Max Planck Society for a virtual tour of the new biomedical research center followed by the official groundbreaking. Scheduled to open in 2011, the Max Planck Florida Institute will support the creation of more than 1,800 jobs over the next two decades and generate more than $2 billion dollars in economic activity, which comes as welcome news to Palm Beach County and the scientific community.
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DATE: Jun.22.2010 • POSTED BY: Joanne Del Gigante
