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What’s Social Media’s Actual Advertising Contribution?

Social Media’s Advertising ContributionAs social media has evolved into one of the most popular marketing tools today for reaching consumers, all of the leading social networks are now competing for marketers’ ad dollars. After all, eMarketer estimates that spending on social media ads will reach $6.6 billion in the U.S. this year, which is more than 46% higher than last year. Since so much money is on the line, many marketers want quantifiable metrics for assurance of ROI for their social media advertising spend. Fortunately, a new study by AOL Platforms was able to quantify the value of each social channel in terms of its influence on both online and in-store purchases. To provide the most realistic and reliable data on the advertising contribution of social media, the study analyzed real-world, third-party customer data since it’s much more dependable than general survey statistics. MediaPost.com featured the most valuable findings from the survey to show marketers the value of social media.

What Counts on the Path to Purchase CONTINUE READING THIS CONTENT »

How Facebook’s Relaunch of Atlas Will Serve Marketers’ Needs for a World of Consumer Data

How Facebook’s Relaunch of Atlas Will Serve Marketers’ Needs for a World of Consumer Data In an effort to take the task of reaching consumers off of marketers’ shoulders, Facebook has rebuilt and relaunched a targeted advertising platform called Atlas. It’s designed to help marketers reach consumers across multiple devices as they navigate the Web. Its overall goal is to give marketers greater insight into the ways that online ad impressions correspond and contribute to offline purchases. To see why it’s so worthwhile for marketers to follow Atlas’s lead, Forbes.com mapped out the many benefits.

  • A Chance to Chart Complete Consumer Behavioral Data
    Today, consumers spend more time than ever on mobile devices, but current tracking technology doesn’t work on mobile. This has made it challenging for marketers to target their ads and measure their performance overall. But Atlas should solve this problem by offering access to all of consumers’ browsing and buying behavior on all of their digital devices.

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E-Commerce Survival Guide for Black Friday and Cyber Monday

Have you started prepping for Black Friday and Cyber Monday?

If you’re not getting ready, you should be. It’s (almost) the most wonderful time of the year for e-commerce retailers, and making the most of the madness requires proper planning.

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How 5 Simple Charts Capture Retail Retargeting

5 Simple Charts that Capture Retail RetargetingCan the current state of retailer retargeting be conveyed in five quick graphics? Now it can, thanks to five clear and concise charts that show the big picture on just how big ad retargeting has become in retail. In fact, retargeting is on target to become a major area of marketing spending. A whopping 88 percent of marketers are now using this high-tech tactic and citing Google search as their top retargeting tool, according to a recent survey by Marin Software. And more than half of the marketers who had yet to try the method were slated to start in the next year. Now that you’ve heard about the rise of retail retargeting, Digiday.com has charted its growth in graphic detail.

The Key to Customer Acquisition

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Consumers See Social Media as Direct Link to Customer Service

Social Media can be a Direct Link to Customer ServiceWhile Facebook came to fame though its focus on “likes,” consumers today “like” social media as a way to connect with customer service. According to recent research from Accent Marketing, 82% of consumers use Facebook to speak with a customer service representative, while 72% of consumers only want to interact with brands by commenting on their social media channels. It looks like social media is the new face of customer service. MediaPost.com featured more on this social shift.

Interestingly, not all customers use social media channels the same way. The report revealed these social habits: CONTINUE READING THIS CONTENT »

The Secret to E-commerce Success (Hint: It’s Not More Traffic)

ecommerce-success

“We need more views.”

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Color Matters [Infographic]

What’s the Color of Money? [Infographic]

Today’s customers are accustomed to choice, especially when it comes to product colors. They want to be able to express their style and create an impression through their use of color, whether in apparel, accessories, or automobiles. On a psychological level, choice gives people a sense of control and a stronger emotional connection to the products they purchase. Yet whether a greater choice of colors equates to greater revenue has long been a mystery. But after intense analysis, Stitch Labs has uncovered the power and profit potential of color choice and featured their spectrum of findings in a valuable infographic. Find out if offering a wide choice of product colors brings in the green and keeps a brand in the black.

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Heart-Stopping PSA Strives to Revive NYC Organ Donations


Could the city that never sleeps be in the wake of a fatal collapse? That’s the gothic image of Gotham portrayed in a new 90-second public service announcement by Y&R for a campaign supporting the New York Organ Donor Network. The animated ad opens in Grand Central Station as its fabled clock slowly stops ticking. Dark clouds storm the sky, buildings crumble, and the Statue of Liberty hangs her head in sorrow as the city struggles to simply survive. Yet, the undying spirit of New Yorkers drives them out into the streets to save the city, bit by bit, including the top of the iconic clock. They build them into it a wondrous machine that resembles a beating human heart, which slowly seems to come to life and revive the city to its former glory. The ad closes with the tagline, Keep New York Alive, followed by heartfelt words about organ donation as viewers are sent to LongLiveNY.org for details. Adweek.com featured the ad and explained the heart of its message.

New York currently has the second-to-lowest percentage of state residents registered as organ donors. A New Yorker dies waiting for an organ every 15 hours, yet less than one-quarter of the population are registered as organ donors.

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3 Tips on How to Help Men “Man Up” About Seeking Medical Care

How to Help Men Man Up About Medical CareWhy is a man’s need to portray himself as strong often much stronger than his willingness to get much-needed medical care? While that tough facade can be bad for those men and the people who love them, it offers a good opportunity for marketers to tap into this strong-and-silent market and help men feel good about getting better. Women and their issues have always gotten lots of attention from healthcare brands. Perhaps it’s the willingness of women to talk about their medical needs, and then actively seek the proper care, that has led healthcare marketers and brands to make them a target of treatment. Or maybe it’s the fact that women make most of a family’s healthcare decisions that has made them the focus of healthcare marketing messages. Regardless of the reason, men have been overlooked for far too long, but that’s starting to change with the rise of male-focused centers and care options. For insight on how healthcare brands can reach this masculine market, HealthcareSuccess.com offered ideas for making healthcare marketing and messages geared for guys.

Over the past few years, “men’s clinics” have been gaining momentum. One of the first was The Men’s Health Center at the Miriam Hospital in Rhode Island, which was followed a few years later by The Curtis D. Robinson Men’s Health Institute at St. Francis Care in Connecticut. This seemed to start a trend toward male-centric centers and now many more have opened all over the country to meet the specialized, yet often neglected, health needs of men.

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Which Social Media Platform Boasts the Wealthiest Users?

The Wealthiest Social Media PlatformRetailers know that while consumers spend time on social media, they also tend to spend money on the products they see and share. This makes social media platforms direct links to revenue for retailers. As a result, many wonder which platform may pay off the most by possessing the wealthiest users. According to recent research from Adobe Digital Index, the rich spend more time on Tumblr than any other social media platform. AdWeek.com reported on why the wealthy think Tumblr is worth their time.

Research has shown that Tumblr is perceived as more of an exclusive, luxury destination than the all-inclusive Facebook and Twitter platforms. While this may make Tumblr more of a niche network, this also makes it much more lucrative for retailers.

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See What Travelers Really Want to See in Online Travel Videos

See What Travelers Really Want to See in Online Travel VideosDo your online travel videos play to your audience’s needs and interests? Today, online travel videos are a powerful and persuasive way to help hospitality brands stand out from the competition and bring in the bookings and business. Plus, producing online travel videos is a relatively inexpensive way for hotels to create memorable hospitality marketing content that stays with audiences and drives them to stay. And they’re popular with travelers, too. Online travel videos are watched by 69% of business travelers, 55% of leisure travelers, and 51% of affluent travelers today. But what do travelers want to see that will make them want to go? The answers can be found in the recent survey, Online Travel Videos: Best Practices to Boost Bookings Industry View 2014. It offered a closer look into the tastes and tendencies of travelers in terms of their online videos. Software Advice, a company that evaluates hotel management tools, focused on the findings to help hotel marketing experts create the most viewable and valuable videos.

Why Amenities are Necessities
According to the survey, 68% of respondents were most likely to book at a hotel after seeing the property’s amenities, such as its specific features and special facets. Yet only 32% would rush to reserve after viewing its nearby activities. This is because consumers have already decided on the location of their trip and are ready to move on the next step, which is choosing their specific hotel. At this point, they want to know more about the details of the property itself since it will determine this next decision in their planning process.

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3 Tips for Gaining Social Media Acceptance from the C-Suite

Social Media Acceptance and the C-SuiteThe C-suite may be filled with the most powerful and influential executives in a company, yet according to a recent poll, only half of them realize the power and influence of social media. Many CEOs, CFOs, and CMOs have yet to see the value of social media and they’re missing out on valuable opportunities to connect with consumers and benefit the business. The C-suite regularly expresses concerns over brand image control, fear of feedback, regulatory restrictions, lack of experience, and ROI. But now that that social media marketing has become a multi-billion dollar industry employed by millions of companies worldwide, it may be easier for the C-suite to see how social media can contribute to the company’s image, success, and bottom line. To help change the mindset of executive minds, TheGuardian.com offered these top tips.

  1. Show and Sell Social Media – Many corporate executives are rather conservative and are skeptical of the unknown. Social media may be new to them, so rather than talk about it, help to get them on it. Encourage them to visit competitors’ pages and view the engagement between consumers and brands. Let them witness how brands are promoting their products, gaining exposure, building relationships, and generating sales with every social comment. Show them how brands have community managers who oversee the course of conversations and maintain control of the brand image. This will demonstrate how social media is enabling brands to both maximize and maintain control of their image while providing them with a competitive edge in the minds of consumers. Seeing social media in action should help reduce their concerns about the format. And knowing that competitors are rapidly gaining market share by engaging with their market should increase their desire to get in on the social media scene.

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Creative Outdoor Advertising is Alive and “Wall” at Ikea

Creative Outdoor Advertising is Alive and “Wall” at IkeaIkea is literally showing its creative side by turning a fully furnished apartment sideways to serve as a vertical rock-climbing wall for a new billboard. The outstanding outdoor installation was created to celebrate the opening of the Swedish decor brand’s 30th store in France. By building the wall to resemble a well-appointed apartment that’s simply turned on its side, this stunning stunt is turning heads and turning the public into thrill-seeking climbers who navigate their way through the brand’s stylish offerings. AdWeek.com provided a peek at Ikea’s off-the-wall outdoor advertising concept.

The billboard/rock-climbing wall is 9 meters high and 10 meters wide. It’s designed with safety-minded steps and grips to allow the passing public to scale the wall and make them themselves at home since the billboard was designed to look like a comfortable apartment. They can relax on the sofa, sit at the table, open the cabinets, and touch the accessories while they’re up in their harness and under the watchful eye of safety personnel.

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The Best Time to Send Holiday-Themed Emails

When is the Best Time to Send Holiday-Themed Emails?

Themed marketing emails for holidays that typically do not involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or actually on it, according to recent data from Yesmail Interactive.

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How to Cure the Common Coldness of a Healthcare Call Center

Cure the Common Coldness of a Healthcare Call Center With the rise in aging Baby Boomers and empowered patients driving the demand for quality healthcare today, the competition for these new patients is fiercer than ever. Fortunately for the patient, this has raised the standards of healthcare to new heights. Yet for healthcare centers, this competitive environment has it made more and more difficult to stand out in the healthcare crowd. But since healthcare is a truly personal experience, the secret to becoming the first choice for care may depend on the first point of contact. In most healthcare cases, this first point of contact is the call center and it can make a lasting impression. It can define and direct the patient’s perception of the healthcare center’s care. A warm and caring experience on a patient’s first call to a healthcare center is viewed as a sign of the treatment to come. This is why it’s critical for call centers to make patients feel like they care about their care. For tips on turning your call center into a positive patient experience, HospitalImpact.org prescribed the following regimen.

1. Answer Calls Promptly and Properly – Make sure that call center operators answer all phone calls as quickly as possible and are immediately engaged in the patient’s situation.

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