RSS Feed

Advertising and Marketing Blog

5 Big Marketing Trends to Watch in 2018 [Infographic]

5 Big Marketing Trends to Watch in 2018

Which trends should marketers be thinking about as they prepare for the year ahead?

CONTINUE READING THIS CONTENT »

Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know

Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know
For retailers, e-commerce is quickly becoming m-commerce.

With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online shopping—and shopping overall.

While the overall trend itself is clear, the details are sometimes fuzzy.

CONTINUE READING THIS CONTENT »

How GIFs Can Fire Up Your Content Marketing

How GIFs Can Fire Up Your Content Marketing
Winner of a Lifetime Achievement Webby and older than the Internet itself, the GIF has truly stood the test of time. Created in 1987 by Steve Wilhite, the GIF has seen several iterations, from the dancing banana to the modern-day images seen on social media sites.

So, what is a GIF? Essentially, it’s a way to attach an 8-bit image with motion to an email message, web page, or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool. Keep reading to learn more about the GIF’s extensive history and how you can use this timeless tool to your advantage.

CONTINUE READING THIS CONTENT »

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible.

CONTINUE READING THIS CONTENT »

Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season

Snapchat Rolls Out Pixel Tracking Just in Time for the Holiday Shopping Season
When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once the pixel code is added, advertisers can track conversions that stem from Snapchat referral traffic.

With 173 million daily users across the globe, Snapchat presents an excellent opportunity for brands to grow their audience. And with the holiday shopping season approaching, the timing couldn’t be better for Snapchat’s new tracking tool. Currently in its testing stage, Snap Pixel is expected to launch in the coming weeks.

CONTINUE READING THIS CONTENT »

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state.

CONTINUE READING THIS CONTENT »

Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]

Attack of the Zombie Marketing Channels! 4 Declared-Dead Tactics That Are Still Going Strong [Infographic]

As new digital devices and platforms spark fresh ways for brands to engage consumers, many long-time marketing channels have lost their luster.

CONTINUE READING THIS CONTENT »

Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

Social Media Video Advertising: 5 Trends Every Marketer Needs to Know

To say that social media video advertising is hot right now would be a major understatement.

The approach sits in the middle of a perfect storm of three huge digital trends—the rapid rise of online advertising, social networks, and video content—and is deservedly receiving extensive attention from advertisers, media buyers, and publishers.

CONTINUE READING THIS CONTENT »

10 Essential Holiday Marketing Tactics for 2017 [Infographic]

10 Essential Holiday Marketing Tactics for 2017 [Infographic]
‘Tis the most wonderful time of year for brands.

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season.

That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and much more marketing messaging for consumers to sort through.

So, what can you do to stand out? Which approaches will break through all that holiday noise?

CONTINUE READING THIS CONTENT »

Why People Opt Out of Hotel Emails and How You Can Stop Them

4 Ways Hotels Can Stop People from Opting Out of Emails
While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they want to receive. As a result, you’re not only losing email subscribers, but likely also losing future bookings.

Luckily, hotels can resolve this email problem by determining what’s wrong with the emails and making the changes needed to keep subscribers reading and responding to messages. To understand why subscribers are opting out of hotel emails, we’ve featured the four main reasons and offered ways to keep hotel emails a welcome sight for subscribers.

CONTINUE READING THIS CONTENT »

The Impact of Cyber Security on Healthcare Brands

The Impact of Cyber Security on Healthcare Brands
The healthcare industry is familiar with epidemics. But now another one worthy of attention is the spreading risk of healthcare hacks. Data breaches or other cyber attacks can impact services and endanger patient privacy. They also wreak havoc for healthcare marketers. Understanding the challenges can help the marketing team better prepare for the worst.

Understanding the Problem.
Cybercrime is increasing across the board, and healthcare suffers the most attacks of any industry. Attackers easily evade perimeter defenses, with 164 threats detected per 1,000 host devices, according to Vectra’s recent Attacker Behavior Industry Report.

CONTINUE READING THIS CONTENT »

5 Reasons Why Hyperlocal Marketing Is All About Mobile

5 Reasons Why Hyperlocal Marketing Is All About Mobile
Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers.

However, what is new is the increased efficiency and targetability of hyperlocal marketing.

CONTINUE READING THIS CONTENT »

Why Hotels Must Make Room for Virtual and Augmented Reality


While virtual reality (VR) and augmented reality (AR) were once reserved for sci-fi films and video games, today many hotels have no reservations about using these advanced technologies as powerful marketing tools. In the past few years, these technologies have greatly improved and their costs have come way down, which is leading more travel and tourism brands to integrate VR and AR into their marketing strategies.

CONTINUE READING THIS CONTENT »

Google Search in 2017: 5 SEO Trends to Watch [Infographic]

Google Search in 2017: 5 SEO Trends to Watch [Infographic]
When it comes to search engine optimization (SEO), the only constant is change.

Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page rank well on search is continually in flux.

So, which of these recent updates and evolutions matter most? What could significantly impact your Google rankings this year?

CONTINUE READING THIS CONTENT »

Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]

Have You Seen How Much Visual Communication Now Matters in Marketing? [Infographic]
The world of marketing is always evolving and expanding, which makes it very challenging for marketers to see which advertising tactics and marketing tools will help them reach their target audience in the most effective ways. As a result, marketers must constantly find and follow the latest trends, as well as closely watch consumer behavior, and regularly analyze campaign success. On a grand scale, these efforts are essential because they forecast the future of marketing. But on a personal business basis, they enable marketers to know which methods they should use to develop and tailor their marketing campaigns and strategies.

Today, it seems like the key to effective marketing is right before our eyes in the highly visual nature of consumers. Of course, visual elements have always played a role when it comes to catching and keeping consumer attention, but today’s shorter attention spans and demand for immediate gratification have made the visual much more important than ever. This is because the visual can express volumes of information with a quick, simple scan. Plus, technology has advanced visuals to such an awe-inspiring point that they can virtually ensure consumer engagement. To show why visual communication is truly the future of marketing, Tech.co posted an eye-opening infographic produced by Creately called “Visual Communication: The Next Step in Marketing.” It clearly displays why visual tactics are so valuable for reaching and resonating with consumers.

CONTINUE READING THIS CONTENT »


Google Partner