Franchise Marketing: Ready for a re-match? Coverall wants you back…

It looks like Coverall is scoring great results with a recent direct mail campaign created by MDG. The sports-themed campaign focuses on winning a second chance with previous commercial customers by explaining how the Coverall Health-Based Cleaning SystemSM is the best game around for better, healthier cleaning.

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This campaign is clearly making a clean sweep for Coverall by bringing back the business and putting them ahead of the game.For more information on scoring a cleaner, healthier workplace, visit

Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service advertising agency that specializes in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. For more information, call 561-338-7797 or log on to


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