To show how there truly is no limit to creativity in advertising, IBM’s series of outdoor ads goes beyond selling a product to actually serving a purpose. These functional ads have the dual purpose of serving as surfaces where people can sit, take cover, or pull their bags with ease. IBM developed this innovative outdoor advertising for its People for Smarter Cities project, which strives to promote smarter thinking in city planning. The project arose from the tech giant’s belief that city solutions should be designed with the citizens’ best interests in mind. In addition to redefining “ad performance,” the outdoor ads also encourage citizens to share their ideas on ways to improve their communities. Take a look at this brilliant concept.
Like what you are reading?
Follow MDG Advertising and always be in the know.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. Our 360° approach uses just the right mix of traditional and digital marketing to reach your advertising goals. MDG specializes in developing integrated marketing strategies, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, outdoor advertising, Web design and development, email marketing, social media marketing, and SEO. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Read more at psfk.com.