Instagram is clearly in the loop about consumers’ love of GIFS. These short-and-sweet looping videos suit users’ short attention spans and love of visual content. To meet users’ endless demand for GIFs, Instagram has launched a new stand-alone app for iPhone and Android called Boomerang that lets people make their own endlessly looping, short videos and easily share them on Instagram. Adweek.com explained how the app plays to users’ interests.
Boomerang makes creating GIFs fast and easy. With the push of a button, Boomerang takes a series of photos and then compiles them into a high-quality, short video. The video can be played either forward or backward, and in landscape or portrait mode. Then, the video can be shared with users’ friends on Instagram.
Boomerang is the third stand-alone app that Instagram developed this year to encourage users to create compelling video content. In March, the photo-sharing app launched Layout, which assembles photos into collages. And last August, an app called Hyperlapse was debuted that creates brief, fast-motion videos.
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Now with Boomerang, Instagram hopes to repeat its success with stand-alone apps.
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