The satellite provider plans to enable a “Reverse AutoHop” feature for the broadcast the day after it airs, allowing Dish subscribers to see all of the TV ads without having to watch any of the on-field action.
While the NFL may not be a fan, the feature is a nice win for advertisers. As Bill Koenigsberg, president, CEO, and founder of Horizon Media, told AdAge: “Making these entertaining ads ‘appointment watching’ after the game puts the brands front and center for an even wider audience.”
The move is also a smart press stunt by Dish to publicize the regular AutoHop feature, which lets subscribers skip ads on (some) previously aired TV programs.
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As for people who don’t have Dish but also want to see the ads without the football, there’s always YouTube’s AdBlitz hub.
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