Social media continues to revolutionize that way that companies connect with customers and the latest revelation is a concept called the ‘social help desk.’ A social help desk enables businesses to provide real-time responses that cater to the consumer’s demand for immediate attention. More and more customers are favoring the convenience and resolution of the social help desk and propelling its popularity to great heights. Desk.com recently created an interesting infographic that details the evolution of social media into an online customer service system. It details the impact of timely online customer service by showing how more than half of respondents would switch brands for better service. It also reveals how social media connects businesses with people, as seen by the whopping 78 percent of consumers who trust peer recommendations and the one million people who view customer service-type tweets per week. The graph also shows how social media influences purchasing decisions, the way it’s leveraged by small businesses, and how companies combine their marketing with their networking for maximum effect. For a closer look at the social help desk dynamic, check out the following infographic.
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Infographic by Desk.com.
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