The Impact of Social Media on Travel and Vacation Planning | Vacationing the Social Media Way [Infographic]
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Vacationing the Social Media Way [Infographic]

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Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today. To demonstrate how more and more people are using social media and mobile technology throughout their vacations, MDG Advertising developed the following informative infographic.

The infographic opens by showing how 52 percent of travelers use social media to find vacation inspiration, with 29 percent of respondents flocking to Facebook for travel planning ideas, followed by 14 percent getting inspired by TripAdvisor’s vacation- planning insight. People are also making mobile technology into virtual travel agents as approximately one-quarter of respondents used their smartphones and mobile devices for comparing airfare prices, as well as checking flight schedules, finding phone numbers for travel resources, and researching airport information. Once the trip has been booked, more than half of travelers jump on Facebook to announce their upcoming vacation status and “like” pages related to their getaways.

Next, the infographic explains how an abundance of Americans take social media along on their vacations. In fact, research shows that 74 percent of social media users check their social sites and 72 percent of adults are likely to use their mobile devices during their trips. Travelers have multiple uses for their mobile devices throughout their getaways, with a full 68 percent using them to stay in contact and almost half of vacationers using them to take pictures and schedule wake-up times. They also use their mobile devices to make reservations, get directions, check online reviews, and translate languages.

Once the vacation is over, many travelers return to social media to report on their experiences. The infographic indicates that 46 social media users post hotel reviews and 40 percent write restaurant and activity reviews on social sites. Forget scrapbooks and slideshows, today’s tech-savvy travelers share their memories online, with 76 percent of social media users posting their photos on social networks.

It’s easy to see how digital technology has transformed the way we travel, from planning a trip with social media to taking mobile along for the stay and then using social to share vacation memories.

Vacationing The Social Media Way [Travel Infographic]

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To learn more about the power of social media marketing for travel and vacation planning, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, advertising campaigns, digital marketing, print advertising, direct mail marketing, media planning and buying, radio and TV advertising, video, Web design and development, infographic development, mobile marketing, email marketing, social media marketing, and SEO.

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