Images are taking over Twitter, with more than one-third of shared links relating to an image. This may seem like a coup for brands whose products are constantly shared via snapshot on the social media network, but the truth is that a whopping 77 percent of tweets link to an image of a brand’s product but do not directly mention the brand itself. This is just one of the surprising statistics featured in a new infographic created by LTU Technologies. The infographic reveals more about the lack of direct brand recognition in Twitter images, including that 77 percent of unnamed product visuals are for soft drink brands, followed by 65 percent for beer brands, and 56 percent for luxury labels. That means more than half of these tweeted images only show the product picture without referencing the brand. Some will argue that the big brands are so popular by sight that there’s no need to mention their names, especially since people respond 40 percent better to visual cues than text, and visuals are processed 60,000 faster than plain text anyway. But it’s the smaller and lesser-known brands that could really benefit from the name-dropping boost. For additional insight on brand images shared via Twitter, check out the following infographic posted by mediabistro.com.
Infographic by LTUTech.
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